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4 Reasons Responsive Web Design Is So Important Today

More people are using mobile devices to access the Internet than ever before. This means your website needs to be mobile-friendly to keep up with this trend. You can accomplish this by using a responsive web design. To help you understand the importance of this, here are four reasons why using a responsive web design is so essential today.

1. User Experience

Keeping customers happy is good business, so customer experience should be at the top of your list. A responsive web design can help you do this by providing your customers with the content they are looking for in a format that’s easy to access and view.

2. SEO Ranking

To stay in the game these days, your content must be mobile-friendly. With the increase in online activity, search engines tend to be more favorable to websites that are considered mobile-friendly.

3. Cost

It’s more cost-efficient to build one responsive website than it is to manage two different ones. With the money you save by doing this, you may be able to invest in other tools to help you increase your online presence.

4. Flexibility

Changing a responsive website is easier because it automatically updates your desktop and mobile content at the same time. This also helps you to save time and simplify your workflow.

If you need help switching your website to a responsive web design, contact us today. At Integrated IT Solutions, we can answer your questions and help you get started.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

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