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Why I Hired My Kids To Do QA On Websites

I am always looking for ways to improve the efficiency and effectiveness of my company. So when I realized that I needed to add some additional quality assurance resources to my team, I knew exactly where to turn: my own children. I decided to hire my kids for a number of reasons. I wanted to give them valuable work experience that would help them develop their skills and build a strong work ethic. I also wanted to provide them with an opportunity to contribute to the success of the business, and to feel a sense of accomplishment and ownership in the work they were doing. Hiring my kids wasn't without its challenges. We had to work together to establish clear expectations and...

Scott Cain
December 22, 2022
Fun

How Shopify Makes It Super Easy To Start an Online Store

Starting an online store is fun and exciting, but at times it can also be a bit overwhelming. With so many things to do and think about, it's nice to work with an e-commerce platform that makes the process a little easier. Shopify is that type of platform and here's how they make it super easy for you to start an online store. Shopify Is Easy to Use When setting up your store, you don't want to struggle through a bunch of technical stuff that you don't know or understand. The first thing you'll notice as you use this platform is that you don't need any tech or coding skills to get started. This makes it possible for anyone to go online...

Scott Cain
November 29, 2022
Ecommerce, Shopify

How To Integrate SEO Into Custom Web Design

For small and medium-sized businesses, effective web design can mean the difference between stagnant growth and major profits. Websites that are slow to load and difficult to navigate rank lower in Google search results, and that ranking ultimately ends up hurting a business's bottom line. But a technically superior website will perform better when it comes to SEO, and here's how. SEO and Web Design Are Connected When it concerns SEO, Google cares about the entire user experience, which is why the way a website is designed has an impact on search rankings. SEO isn't just about content and keyword saturation. Google's algorithms are constantly updating to take into account how long each user spends on a website, how many visits to various...

Scott Cain
November 29, 2022
SEO, Web Design, Wordpress

Why Website Speed & Content Are Important To SEO

Optimizing your website for search engine optimization, or SEO, is an important step in making sure that your website is visible to search engines like Google. By following a few simple best practices, you can help improve your website's ranking and drive more organic traffic to your site. One of the most important things you can do to optimize your website for SEO is to make sure that your website is fast and easy to use. This means using a fast and reliable web hosting provider, and making sure that your website is optimized for mobile devices. In addition to making sure your website is fast and easy to use, you should also make sure that your website is easy for search...

Scott Cain
November 28, 2022
Uncategorized

WordPress Is Still A Great Platform For Websites & SEO

WordPress is a popular and powerful content management system (CMS) that is used by millions of websites around the world. It is known for its ease of use and flexibility, and it is a great platform for building websites and optimizing them for search engine optimization (SEO). SEO Friendly & Easy To Use One of the reasons why WordPress is a great platform for websites and SEO is that it is user-friendly and easy to use. WordPress has a simple and intuitive interface that allows even non-technical users to easily create and manage their website's content. This makes it a great option for businesses and individuals who want to create a professional-looking website without having to hire a web developer or learn...

Scott Cain
November 8, 2022
SEO

Tips for Using Adwords To Save Money on Growing Your Startup’s Website

When growing a business, you can pour dollar after dollar into having the best and latest tools and features, including your website. However, an attractive domain is useless if no one can find it. Follow a few crucial tips for using Google Adwords to grow your startup without breaking the bank. How To Use Google Adwords the Right Way If used correctly, Google Ads can be a powerful tool for business growth. Select keywords that target customers with the best likelihood of conversion. Location targeting ensures you only reach the people you can serve. As you become more adept, refine your targets and focus on more specific keywords. Negative keywords are essential for your strategy. You don't want your ad to show up...

Scott Cain
November 8, 2022
Digital Marketing, PPC

Is SEO Dying? We think it might be.

As Google continually refines its algorithms, old-fashioned methods of SEO will inevitably fall away. While the “death” of SEO may sound exaggerated, the changes underway in search will make SEO as we know it a thing of the past. Why Is Traditional SEO Inadequate? The localizing of search is one of the biggest factors making stodgy old keyword-stuffed SEO blasé, and a central part of that is Google’s Local Pack. This “pack” comprises the section at the top of a search results page that displays the three most popular local results for a user’s query, including their locations on the map. Assuming name, location and contact information is all the searcher needs, many users will feel they don't have to scroll any...

Scott Cain
November 4, 2022
Local SEO, SEO

3 Web Design Predictions for 2023

The web design industry is an ever-changing landscape rife with shifting trends and innovations. Sometimes, you can predict those trends, while other times, it might seem impossible. However, when it comes to 2023's design trends, there are a few things you can look out for. Innovative Web Design Elements Interaction is the key to a successful website. Innovations and interactive elements will abound in 2023, giving designers new tools for web design. Virtual and augmented reality, increased animations, and video backgrounds will all work to engage and interest your user. Increased AI Use Artificial Intelligence design tools have been a boon to the design industry. For example, AI art generators have given designers a tool that creates high-quality, unique graphics. In addition, machine learning...

Scott Cain
November 1, 2022
Web Design

3 Ways Digital Marketing Helps a Business During an Economic Slowdown

Worry about the economy may have you seriously considering switching strategies. Digital marketing can catch the attention of people who are spending more time online. There are various reasons why focusing on online marketing can get the word out about your product or service. 1. Digital Marketing Focuses Less on In-Person Interactions When people are trying to save money in an economic slowdown, they are more likely to avoid traveling or spending money on luxury trips. This means that they may spend more time at home, likely searching the internet to relax. 2. Consumers Want More Quick Information Many businesses that sold primarily to customers in-person have switched or included more ways to make online sales. During times when people are trying to save...

Scott Cain
October 26, 2022
Digital Marketing

Optimizing Your Digital Marketing Strategy Mid-Recession

Digital marketing during a recession can be tricky. More often than not, the marketing budget is the first place that funding gets cut, which can be detrimental to your company's success. If you want to optimize your marketing mid-recession, here are three helpful tips. Focus on Existing Customers The first way you can recession-proof your digital marketing strategy is by focusing on existing customers. For many businesses, repeat clients make up a good portion of incoming revenue. Rather than blowing your budget on risky new campaigns, ensure your current customers are happy and satisfied. Enact Multiple Strategies Second, enact multiple strategies in your marketing department. Don't just trust SEO to boost your revenue; use email marketing, PPC, and social media to bring in new...

Scott Cain
October 26, 2022
Digital Marketing

What Is The Purpose Of A Robots.txt File?

The purpose of a robots.txt file is to provide instructions to web robots, also known as crawlers or spiders, about which pages or files on a website should not be crawled or indexed. This is done by using a specific syntax and formatting that the robots can understand and follow. For example, a robots.txt file might be used to prevent a search engine from indexing pages that are not relevant or useful, such as duplicate pages or pages that contain sensitive or confidential information. This can help improve the accuracy and relevancy of search results, and it can also protect the privacy and security of a website's content. In addition, a robots.txt file can be used to specify the location of a...

Scott Cain
October 8, 2022
SEO

Mobile Device Use Continues Driving Web Design Trends

Business owners need to stay up-to-date with emerging web traffic trends. Traffic from people using mobile devices is continuing to account for a considerable share of most people’s online activity. Making mobile formatting a major web design priority will help companies maximize traffic and make a positive impression on their site’s visitors. Screen Time The time that people spend on their phones can average several hours a day. Naturally, web designers need to make sites accessible to people on the devices that they use most often. Online Search Habits When consumers are looking for a product or service, their first step may be consulting their phone’s search assistant or opening their phone’s web browser. Web design elements that maximize mobile site visibility and harness...

Scott Cain
September 13, 2022
Web Design

 Why Load Time Matters for SEO

Load time is now one of the most important ranking factors for SEO. This means that if your website is too slow, you could be losing out on potential revenue. Here's what you need to know about how load time affects your rankings and what you can do about it now. Why Does Site Speed Matter? Google wants to provide its users with the best possible experience by delivering quickly. A site that doesn't give visitors the information they’re looking for promptly results in their returning to the search engine results page (SERP). If people are bouncing off your site quickly, that signals to Google that your result wasn’t relevant to what they were looking for. As a result, you could see...

Scott Cain
September 13, 2022
SEO

The Importance of Google Ads in Your Digital Marketing Strategy

The internet marketing world is constantly evolving. New strategies turn up every day, and businesses must adapt quickly to stay ahead of their competitors. Here's what you need to know about why Google AdWords is vital to your digital marketing strategy. Audience This advertising program allows businesses to choose the audience they want to target. With other ad services, you’re often at the mercy of the advertisers who are bidding on your space. With AdWords, you choose the audience you want to reach. Tracking AdWords tracks where each click comes from and which of your ads receive the click. This information allows you to track your campaign’s performance and identify which of your ads are bringing in the most clicks. Flexibility It's a very flexible system....

Scott Cain
August 15, 2022
Digital Marketing

3 Digital Marketing Trends to Finish 2022 Strong

You want to make the most of your company's digital marketing budget. The problem is this industry is constantly evolving, and keeping up with trends that give you actual results is challenging. Top 3 Digital Marketing Trends for 2022 Here are the top three trends to follow in the second half of 2022 to finish the year strong. 1. Place Ads on TikTok TikTok usage has grown phenomenally over the last year and is no longer just for kids. It now has over 1 billion users who spend an average of 850 hours monthly on the app. Placing your company's ads on TikTok sends your message to those users. 2. Scale Back on Facebook and Instagram Ads The popularity of TikTok is causing many companies to...

Scott Cain
July 11, 2022
Digital Marketing

How long SEO takes to see a return on investment?

Search Engine Optimization is the process of improving the ranking of a website on search engines like Google. It involves a combination of on-page and off-page strategies designed to increase the visibility and credibility of a website. While the ultimate goal of SEO is to drive more organic traffic to a website, it can take some time before you start seeing a return on your investment. One of the biggest misconceptions about SEO is that it provides instant results. In reality, it takes time for search engines to crawl and index a website, and even more time for those changes to affect its ranking. Depending on the competitiveness of your industry and the effectiveness of your SEO strategy, it can take...

Scott Cain
July 8, 2022
SEO

4 Reasons Responsive Web Design Is So Important Today

More people are using mobile devices to access the Internet than ever before. This means your website needs to be mobile-friendly to keep up with this trend. You can accomplish this by using a responsive web design. To help you understand the importance of this, here are four reasons why using a responsive web design is so essential today. 1. User Experience Keeping customers happy is good business, so customer experience should be at the top of your list. A responsive web design can help you do this by providing your customers with the content they are looking for in a format that's easy to access and view. 2. SEO Ranking To stay in the game these days, your content must be mobile-friendly. With...

Scott Cain
June 9, 2022
Uncategorized

Making the Most of Your Google My Business Listing

Getting customers into your business is a top priority. After all, you can't keep the doors open if you don't make sales. That's why marketing is so important. To get the best results, make sure you're taking advantage of local search options. Increase Your Exposure When you invest in local search, you increase the chances that people close to your business will find you. By using the Google My Business platform, people can easily see you. When they are seeking out a service or product near them, your listing shows that you're a company nearby that can fulfill their needs. And being higher in more people's search results drives traffic. Connect With Local Customers Another benefit to using a Google My Business listing is...

Scott Cain
May 19, 2022
Uncategorized