1. Keyword Dense URL
Instead of having useless URLs, focus on inserting proper keywords to describe the page the user and Google is about to view.
Since Moz.com did a Whiteboard Friday post on the value of links, there has been much discussion around this subject, so we decided to challenge links and all signals and come up with our own conclusion.
We analyzed many of the sites we manage as well as other sites and competitors. We went in with an open mind, hoping for a conclusion of course, but wanted to make sure we were open-minded.
This blog post is not necessarily about SEO strategy, but rather how to stand behind your employees during tough times in a client relationship.
As a business owner your most valuable assets are your employees. Your employees are the blood flow of your business and as a business owner it is your responsibility to stand behind them during tough times.
Paid search is a low cost advertising platform that can be a huge source of leads, sales and new business. In a paid search campaign the landing page of the ad is often overlooked and can be hurting your bottom line. We put together a wireframe of an effective landing page to visualize how to implement these crucial elements.
Going through a website redesign is a great investment for your business and hopefully it has been built in a way that will increase your on page SEO and assist in your rankings. That being said, many development companies overlook a crucial part of the site launch and the steps missed can be devastating to your website and lose traffic almost overnight. Below is a guide that we put together for migrating your development site to the live site and properly launching it so that little to no negative affects occur.
A quality score is a relevancy metric determined by Google that shows how well your campaign is structured for each keyword phrases and dictates how much you will pay per click and where it is positioned by Google in the paid listings. A quality score can often be the difference maker in competitive industries.
Prior to any writing or posting, you need to understand discover the opportunities and communities. Guest blogging should never be your SEO strategy, it should be a small percentage of your ongoing efforts in that strategy. You first must find these opportunities online, use your industry knowledge and look where people are getting their news and information. A lot of times these resources are places that you commonly visit to get information. Another method to discover guest blogs is to search for “your term” guest blog in Google to find open blogs that are known for guest blogging. There are many different ways to find guest blogging opportunities for your industry, but you need to be careful and make sure that the site is well respected and your content will not appear to be spam in Google’s eyes.
Acquiring links through content marketing is not an easy task, it takes time, creative minds, and thoughtful implementation. Sometimes your company may have great brand mentions online, which is great for your brand. When those mentions pass link equity from the publishers site to yours; its a beautiful thing. When those mentions don’t have links to your site; now thats a shame.
Link reclamation is the process of discovering these brand mentions across the internet and acquiring links from the already published content
Whether you are a small business or a large corporation, your marketing team needs to understand the core of SEO in order to properly optimize their content and capitalize on their outreach efforts. For consulting, our team participates in a discovery period with your business. We take the time to understand what current marketing efforts are taking place so that we can put together the most appropriate plan based on personal and skill-sets.
Whether your website has had previous SEO work or is currently participating in SEO work, your site may receive an unnatural link warning through Google Webmaster tools. If you receive this or are made aware of this, do not jump to conclusions. Your current SEO company may be ethical and doing SEO the right way. Understand what has been done on the website and make decisions after evaluating the situation.
Inbound links are the most important element in the search algorithm. Over the years, there has been much controversy over link building, link schemes, and other unethical and unorthodox methods to increase your site's rankings. Since April 2012, Google has set a precedent that they will not tolerate unethical link building through buying links or participating in link schemes and other methods to pass page rank to your site in exchange for money....
In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google. Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.
Google has titled this modification Hummingbird, claiming that it is “precise and fast”. Hummingbird was an algorithm modification that focuses on displaying proper results based on a more complex query the user makes. This more complex query stems from the use of mobile devices and voice activated technology such as Siri. When a user asks Siri “Where is a Mexian restaurant in Phoenix, Arizona?, Google’s
If your site has been penalized or see a negative impact on your rankings, you need to start the recovery process immediately. If your rankings dropped on October 4th it was due to your link profile. Below are several steps you need to take to recover from this mess.