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Digital Marketing

Tips for Using Adwords To Save Money on Growing Your Startup’s Website

When growing a business, you can pour dollar after dollar into having the best and latest tools and features, including your website. However, an attractive domain is useless if no one can find it. Follow a few crucial tips for using Google Adwords to grow your startup without breaking the bank. How To Use Google Adwords the Right Way If used correctly, Google Ads can be a powerful tool for business growth. Select keywords that target customers with the best likelihood of conversion. Location targeting ensures you only reach the people you can serve. As you become more adept, refine your targets and focus on more specific keywords. Negative keywords are essential for your strategy. You don't want your ad to show up...

Scott Cain
November 8, 2022
Digital Marketing, PPC

3 Ways Digital Marketing Helps a Business During an Economic Slowdown

Worry about the economy may have you seriously considering switching strategies. Digital marketing can catch the attention of people who are spending more time online. There are various reasons why focusing on online marketing can get the word out about your product or service. 1. Digital Marketing Focuses Less on In-Person Interactions When people are trying to save money in an economic slowdown, they are more likely to avoid traveling or spending money on luxury trips. This means that they may spend more time at home, likely searching the internet to relax. 2. Consumers Want More Quick Information Many businesses that sold primarily to customers in-person have switched or included more ways to make online sales. During times when people are trying to save...

Scott Cain
October 26, 2022
Digital Marketing

Optimizing Your Digital Marketing Strategy Mid-Recession

Digital marketing during a recession can be tricky. More often than not, the marketing budget is the first place that funding gets cut, which can be detrimental to your company's success. If you want to optimize your marketing mid-recession, here are three helpful tips. Focus on Existing Customers The first way you can recession-proof your digital marketing strategy is by focusing on existing customers. For many businesses, repeat clients make up a good portion of incoming revenue. Rather than blowing your budget on risky new campaigns, ensure your current customers are happy and satisfied. Enact Multiple Strategies Second, enact multiple strategies in your marketing department. Don't just trust SEO to boost your revenue; use email marketing, PPC, and social media to bring in new...

Scott Cain
October 26, 2022
Digital Marketing

The Importance of Google Ads in Your Digital Marketing Strategy

The internet marketing world is constantly evolving. New strategies turn up every day, and businesses must adapt quickly to stay ahead of their competitors. Here's what you need to know about why Google AdWords is vital to your digital marketing strategy. Audience This advertising program allows businesses to choose the audience they want to target. With other ad services, you’re often at the mercy of the advertisers who are bidding on your space. With AdWords, you choose the audience you want to reach. Tracking AdWords tracks where each click comes from and which of your ads receive the click. This information allows you to track your campaign’s performance and identify which of your ads are bringing in the most clicks. Flexibility It's a very flexible system....

Scott Cain
August 15, 2022
Digital Marketing

3 Digital Marketing Trends to Finish 2022 Strong

You want to make the most of your company's digital marketing budget. The problem is this industry is constantly evolving, and keeping up with trends that give you actual results is challenging. Top 3 Digital Marketing Trends for 2022 Here are the top three trends to follow in the second half of 2022 to finish the year strong. 1. Place Ads on TikTok TikTok usage has grown phenomenally over the last year and is no longer just for kids. It now has over 1 billion users who spend an average of 850 hours monthly on the app. Placing your company's ads on TikTok sends your message to those users. 2. Scale Back on Facebook and Instagram Ads The popularity of TikTok is causing many companies to...

Scott Cain
July 11, 2022
Digital Marketing

Importance of Digital Marketing for Small Businesses

As a small business, you know that successful marketing is essential to your profits. If your marketing team doesn't succeed, you won't be able to draw in more clients and boost your revenue. At Integrated IT Solutions, we aim to help small businesses like yours build effective marketing strategies. Better Connection With Customers The first thing that digital marketing can do for you is give you a better connection with your customers. When you do a majority of your marketing online through outlets such as social media, you can speak to clients directly through comments or direct messages. Having this connection will help your customers feel more welcomed, which in turn will make them return to your business repeatedly. More Consistent Reach Another benefit...

Scott Cain
April 13, 2022
Digital Marketing

Grow Your Small Business with Digital Marketing Trends

In a world full of an abundance of choices, consumers rarely choose a small business. They see it as a risky option or already have a trustworthy brand for their needs. With that being stand, the internet is full of inspiring stories of small-scale businesses who made it out big. One of the most crucial components of their success formula is digital marketing. It denotes a set of tactics and strategies that helps to drive leads and transform them into customers. Due to the advent of modern technologies, this process is becoming more personalized and seamless. In that sense, here is a round-up of some of the best digital marketing trends that AI  One digital marketing trend that has been in development for some...

Scott Cain
November 18, 2021
Digital Marketing

The Most Common Landing Page Mistakes

In digital marketing, landing pages are specific web pages created for the purpose of branding or advertising. A user lands on this page when they click on a link from ads or emails. Instead of encouraging exploration, these landing pages are designed to focus on calls to action. For many businesses, these landing pages are the best option for increasing conversions. Despite all the design guidelines available today, mistakes are quite common when creating landing pages. These mistakes could hurt the conversion rate of businesses and result in a waste of time and money. Here are some of the mistakes that lead to poor results. Not enough landing pages  Studies show that having more landing pages promises better results. Businesses create landing pages with...

Scott Cain
November 10, 2021
Digital Marketing

8 SEO Mistakes That Are Impacting Your Website Rankings

Are you trying to navigate the ever-changing SEO world and get your website ranked higher than it did last year? Well, chances are you're making one or more of these common SEO mistakes. The experts at 'Integrated IT solutions' have shared the top mistakes that most people make regarding SEO strategy and website ranking. We've listed them out, so you can identify the mistakes and give your website a chance to rule the ranks! Top 8 SEO Mistakes to Stop Making Today! Let's begin, and don't forget to share and comment on this article if you like what you're about to read. SEO Mistakes - No. 1: Not Paying Attention to Search Intent Ignoring search intent can impact your ranking because it is important to...

Scott Cain
March 2, 2021
Digital Marketing, SEO, Uncategorized

5 Ways to Make More Out of Your Content Assets

5 Ways to Make More Out of Your Content Assets If you have a product or business, you know the importance of advertising. Thanks to the Internet, it is fairly easy to reach the masses simply by having an online presence, such as a website or blog. Of course, your site needs to have more than just bare-bones details on it, which is where content marketing comes in. Any content, whether it be well-written articles, graphs, photos or reviews, is a valuable way to draw potential customers to your business, and, hopefully to turn them into paying customers. So, how do you get content on your website? If you enjoy writing and photography, are passionate about your field and have plenty of...

Scott Cain
March 18, 2016
Digital Marketing

Fresh Content Shouldn’t Be Faked

You’ve heard it time and again when learning ways to increase your website’s SEO: Fresh content equals higher rankings. However, you may have wondered if this was true and if so, how much of a boost would you expect to see. Researchers have experimented with content posting dates to see what the effects of more recent dates have had on SEO. Let’s take a look at some of their findings and what it can mean for your website traffic.

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Scott Cain
December 31, 2015
Digital Marketing, SEO

5 Digital Marketing Trends for 2016

As the attention given to traditional television advertising dwindles, the opportunities for businesses to make money online has increased. Each year, new innovations create ways for companies to get their marketing efforts in front of consumers, and 2016 will continue that trend. We’ve checked out some of the most intriguing options and gathered five interesting candidates that may help you boost your company’s bottom line.

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Scott Cain
December 28, 2015
Digital Marketing

Keys for Creating Shareworthy Content

Digital marketing is all about creating content that people will actually want to read from start to finish. This is important because most content is only skimmed through. It has actually been proven that humans on average have an attention span of about eight seconds. That means a piece of content has that small window of time to impress a reader. While luck does a play a factor, it’s also about skill and knowing the keys to writing highly engaging articles that will prompt readers to share and spread the word about the piece.

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Scott Cain
June 18, 2015
Digital Marketing