The Consumer Journey In A Digital World
Awareness Stage Encountering the Brand:70% of consumers discover new products through social media ads. Influencer marketing has a 65% effectiveness rate for reaching new audiences. Consideration Stage Research and Decision-Making: 85% of consumers conduct online research before making a purchase. Product reviews are 12 times more trusted than product descriptions from manufacturers. Acquisition Stage Making the Purchase: Websites with a user-friendly interface see an increase in conversion rate by up to 200%. Mobile optimization is key, as 50% of online purchases are made on mobile devices. Retention Stage Post-Purchase and Loyalty: 80% of your future profits will come from just 20% of your existing customers. Follow-up emails can increase repeat purchase rates by 40%. Advocacy Stage Word-of-Mouth and Referrals: Consumers referred by a friend are...
