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SEO

How To Integrate SEO Into Custom Web Design

For small and medium-sized businesses, effective web design can mean the difference between stagnant growth and major profits. Websites that are slow to load and difficult to navigate rank lower in Google search results, and that ranking ultimately ends up hurting a business's bottom line. But a technically superior website will perform better when it comes to SEO, and here's how. SEO and Web Design Are Connected When it concerns SEO, Google cares about the entire user experience, which is why the way a website is designed has an impact on search rankings. SEO isn't just about content and keyword saturation. Google's algorithms are constantly updating to take into account how long each user spends on a website, how many visits to various...

Scott Cain
November 29, 2022
SEO, Web Design, Wordpress

WordPress Is Still A Great Platform For Websites & SEO

WordPress is a popular and powerful content management system (CMS) that is used by millions of websites around the world. It is known for its ease of use and flexibility, and it is a great platform for building websites and optimizing them for search engine optimization (SEO). SEO Friendly & Easy To Use One of the reasons why WordPress is a great platform for websites and SEO is that it is user-friendly and easy to use. WordPress has a simple and intuitive interface that allows even non-technical users to easily create and manage their website's content. This makes it a great option for businesses and individuals who want to create a professional-looking website without having to hire a web developer or learn...

Scott Cain
November 8, 2022
SEO

Is SEO Dying? We think it might be.

As Google continually refines its algorithms, old-fashioned methods of SEO will inevitably fall away. While the “death” of SEO may sound exaggerated, the changes underway in search will make SEO as we know it a thing of the past. Why Is Traditional SEO Inadequate? The localizing of search is one of the biggest factors making stodgy old keyword-stuffed SEO blasé, and a central part of that is Google’s Local Pack. This “pack” comprises the section at the top of a search results page that displays the three most popular local results for a user’s query, including their locations on the map. Assuming name, location and contact information is all the searcher needs, many users will feel they don't have to scroll any...

Scott Cain
November 4, 2022
Local SEO, SEO

What Is The Purpose Of A Robots.txt File?

The purpose of a robots.txt file is to provide instructions to web robots, also known as crawlers or spiders, about which pages or files on a website should not be crawled or indexed. This is done by using a specific syntax and formatting that the robots can understand and follow. For example, a robots.txt file might be used to prevent a search engine from indexing pages that are not relevant or useful, such as duplicate pages or pages that contain sensitive or confidential information. This can help improve the accuracy and relevancy of search results, and it can also protect the privacy and security of a website's content. In addition, a robots.txt file can be used to specify the location of a...

Scott Cain
October 8, 2022
SEO

 Why Load Time Matters for SEO

Load time is now one of the most important ranking factors for SEO. This means that if your website is too slow, you could be losing out on potential revenue. Here's what you need to know about how load time affects your rankings and what you can do about it now. Why Does Site Speed Matter? Google wants to provide its users with the best possible experience by delivering quickly. A site that doesn't give visitors the information they’re looking for promptly results in their returning to the search engine results page (SERP). If people are bouncing off your site quickly, that signals to Google that your result wasn’t relevant to what they were looking for. As a result, you could see...

Scott Cain
September 13, 2022
SEO

How long SEO takes to see a return on investment?

Search Engine Optimization is the process of improving the ranking of a website on search engines like Google. It involves a combination of on-page and off-page strategies designed to increase the visibility and credibility of a website. While the ultimate goal of SEO is to drive more organic traffic to a website, it can take some time before you start seeing a return on your investment. One of the biggest misconceptions about SEO is that it provides instant results. In reality, it takes time for search engines to crawl and index a website, and even more time for those changes to affect its ranking. Depending on the competitiveness of your industry and the effectiveness of your SEO strategy, it can take...

Scott Cain
July 8, 2022
SEO

The ultimate checklist for choosing an SEO agency: 10 things they must do

An SEO agency is a professional service that helps businesses improve their search engine rankings and drive more organic traffic to their websites. SEO agencies can provide a range of services, from keyword research and on-page optimization to link building and content marketing. Here are ten things that every SEO agency should do to provide effective and comprehensive services to their clients: Conduct thorough keyword research to identify the most relevant and valuable keywords for a client's business. This can involve using tools like Google's Keyword Planner and analyzing competitors' keywords to identify opportunities for improvement. Perform a comprehensive audit of a client's website to identify technical issues, such as broken links, slow loading times, and duplicate content, that may be...

Scott Cain
December 14, 2021
SEO

What Really Is SEO?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engines like Google. This is done by optimizing the content and structure of a website, as well as building high-quality backlinks from other websites. When a user types a query into a search engine, the search engine uses algorithms to determine which pages on the internet are most relevant to the user's query. The search engine then displays the results, ranking the most relevant and high-quality pages at the top of the search results. To improve a website's visibility and ranking in search engines, SEO experts use a variety of techniques. These may include optimizing the content on a website to include relevant keywords,...

Scott Cain
December 8, 2021
SEO

8 SEO Mistakes That Are Impacting Your Website Rankings

Are you trying to navigate the ever-changing SEO world and get your website ranked higher than it did last year? Well, chances are you're making one or more of these common SEO mistakes. The experts at 'Integrated IT solutions' have shared the top mistakes that most people make regarding SEO strategy and website ranking. We've listed them out, so you can identify the mistakes and give your website a chance to rule the ranks! Top 8 SEO Mistakes to Stop Making Today! Let's begin, and don't forget to share and comment on this article if you like what you're about to read. SEO Mistakes - No. 1: Not Paying Attention to Search Intent Ignoring search intent can impact your ranking because it is important to...

Scott Cain
March 2, 2021
Digital Marketing, SEO, Uncategorized

How to choose the Right SEO Agency?

Transparency is vital Your SEO Agency should address transparency as its core value. You need to layout a protocol from day zero. After all, you don’t want to be disappointed after running a successful campaign but having no insights at the end of the month. Therefore, you need to proactively tell the SEO Agency to upkeep with analytics, tools, and all other parameters in place. Moreover, this also means that you as a company should lend a helping hand to the agency if they face any issues. This will allow the agency to maintain a ‘can-do’ attitude. In addition to that, you should keep an eye on what’s happening on your website. Checking each call to action every day is tedious, but you can...

Scott Cain
February 11, 2021
SEO

2019 SEO Predictions

It’s a new year and that means making changes. Looking back at 2018 can give SEOs some insight on what to expect in 2019. The following are four SEO predictions for the new year. 1. Search Engines Will Become Smarter It’s predicted that search engines won’t think like search engines anymore. Instead, they’ll start to think like a person would. Rather than focusing SEO on keyword lists, SEOs should start to think about the goals and motivation their audience has, and focus their content on that. They should understand the intent behind the search so they can deliver proper results. 2. Things Will Speed Up More and more consumers are on-the-go when they’re completing a search. They want answers and they want them fast....

Scott Cain
February 25, 2019
SEO

How to Diagnose an SEO Problem and Find a Solution

If you have noticed a negative shift in your web traffic recently, there is a good chance that the reason for it is related to your SEO practices. The best way to confirm that your traffic issue is related to the content and the way it’s indexed by search engines is to look at the search results only, isolating the traffic you get from manual searches from the traffic obtained through links on other domains. Once you’ve done that, any apparent drop that is still visible is coming from the way the search algorithm interacts with your pages.   Diagnosis Generally speaking, there are a couple of major violations that result in the search engine penalizing your pages. Integrated IT Solutions recommends checking...

Scott Cain
August 24, 2016
SEO

How Google AMP Will Affect Search Results

Ever since last year, when Google first announced the rollout of its Accelerated Mobile Pages (AMP) project, questions about how this new technology will affect search results have been fast and furious. With the search giant promising wide implementation as quickly as possible and news outlets adopting the AMP as a way to speed access to mobile devices, it’s easy to see why. Here at Integrated IT Solutions, we decided it’s important to take a minute to sort through a few of them, particularly the ones related to how Google AMP will affect search results.   How AMP Displays in Organic Searches In the early days of the project, the only place that AMP pages were indexed was in the “Top Stories” carousel...

Scott Cain
August 20, 2016
SEO

Use These 5 Simple Snippets for Ecommerce SEO

Use These 5 Simple Snippets for Ecommerce SEO Since the beginning of ecommerce SEO on the Internet many years ago, stores have been vying for attention and sales from their customers. Competition is fierce, and buyers are always shopping for the best deal. Most shoppers look for the same key factors when shopping online as they do in person: price, brand-name appeal, availability and reputation. So how does a store make sure they get noticed online? If you’ve been studying ecommerce SEO and online marketing in general, you’ve probably seen lots of acronyms being tossed around. For instance, SEO stands for Search Engine Optimization. You’ll see SERPs, which means Search Engine Results Page. Another common on is CTR, or Click Through Results....

Scott Cain
March 15, 2016
SEO

What is RankBrain’s Impact on SEO and the Importance of Links?

What is RankBrain’s Impact on SEO and the Importance of Links? Last year, Google introduced the public to its refined algorithm that utilizes RankBrain. It had already been in use for several months by the time of Google’s announcement. In that short amount of time, while changes had not been recognized yet by the industry, it had already become an important factor in page ranking. It is expected that Google will soon make another announcement stating that RankBrain is now the primary ranking factor in the Google search algorithm. What remains to be seen is what that means for the optimization of websites for search engine rankings. What is RankBrain? Google uses many factors, roughly 200 in fact, to determine page rankings and...

Scott Cain
March 12, 2016
SEO

Optimize Your WordPress Site for SEO With These Simple Tips

As the dominant content management system on the net, WordPress sites are ideal for disseminating Search Engine Optimization content. What started out as a basic blogging platform has evolved into the premiere CMS, with an estimated fifth to a third of all sites online using various versions of WordPress, far larger market share than any other CMS. Because of its prevalence and its open-source nature, it offers a number of options for optimizing its content. Take advantage with these tips to increase the effectiveness of your WordPress SEO.   Concerning Plugins WordPress is designed to work with add-ons, and with over 40,000 free and paid plugins available, you can customize your site for a variety of specific purposes. Be careful about which plugins...

Scott Cain
February 23, 2016
SEO, Wordpress

How to Conduct a Post-Panda Content Audit

If your business has a website, you have probably heard something about the importance of content and search engine optimization, or SEO. Content includes all the words, images and videos on your site. This definition may be expanded to include your site’s metadata, which is usually invisible to human visitors but is indexed by search engines, such as Google. Optimizing for search engines is the practice of creating content that shows up at the top of Internet search results.   What Is All This Panda Business, and Why Does It Matter? In the context of SEO, Google is very important because it is one of the most popular search engines in the world and so it sets the standard for the Internet search...

Scott Cain
February 20, 2016
SEO

The Top 5 Ways to Increase Your WordPress Site Speed

The free, open-source software WordPress is one of the most popular blogging publishing systems online. If you maintain a blog or webpage, the chances are good that it runs on WordPress architecture. Not all WordPress installations are created equal, however. Some pages can be much slower than others, to the detriment of your users. For every extra second your webpages take to load, you are losing out on clicks and revenue. Fortunately, with a few tweaks, WordPress optimization can help your site pick up speed, and visitors, clients and customers with it.   1. Hosting The first step to achieving a lightning-fast site is choosing the right host. Shared hosting, in which your site is one of many on a single web server,...

Scott Cain
February 18, 2016
SEO, Wordpress