Fresh Content Shouldn’t Be Faked

You’ve heard it time and again when learning ways to increase your website’s SEO: Fresh content equals higher rankings. However, you may have wondered if this was true and if so, how much of a boost would you expect to see. Researchers have experimented with content posting dates to see what the effects of more recent dates have had on SEO. Let’s take a look at some of their findings and what it can mean for your website traffic.

Altered Posting Dates

In the experiments, SEO investigators looked at whether changing the posting dates – but not any of the content – on several blog posts for a particular website would lead to the site being ranked higher in the search engine results page (SERP). The blog posts themselves were ones that had not received a lot of interest or organic traffic with their original dates.

In the end, the results indicated that although organic traffic for the blog posts went up when they looked as though they were newer, the number of page clicks or keyword rankings did not change. The website was listed no higher in the SERPs based on search words than it had been before the blog dates were altered.

What This Means

The results do not mean that having fresh content on your website can be a lower priority. They just indicate that faking freshness is not beneficial. The algorithms won’t be fooled into thinking your website is full of new information just because there’s a new date label on a blog post.

The better approach is to create real content with new information. After all, site visitors don’t want to read articles that are months old if they can get fresher information that adds to their base of knowledge. By taking the time to update the content on your website with articles, photos, and other elements that affect visitor engagement, you can be much more likely to attract quality visitors.

Find Fresh Content

Anyone familiar with the rules of website content know that photos resonate more with visitors than text and that constant site updates can lead to more potential customers. After all, there is no reason for site guests to bookmark your page or visit again in the future if there is nothing new to learn there. You should update your content because that’s what your customers expect, not because it will help you move up in the SERPs.

In you want to run your own experiment, start updating the elements of your website on a regular basis. Put up new blog posts three times per week and upload new testimonials from current clients. Post photos of new products or your team at work. Track your number of page views and instances of customer engagement to see if there is a tangible difference for your site.

In the end, we’ve learned that you can fake having new content on your website, but why? It’s not a good use of SEO efforts because it won’t help your page rankings as much as you think. Instead, give your visitors the fresh and interesting content they are seeking.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

At Theory Pixel, we are thrilled to unveil the stunning new website for Lone Star Landscaping – a testament to modern design meeting natural beauty. Our latest project is a seamless blend of elegance and functionality, crafted to showcase the exceptional landscaping services offered by Lone Star. Aesthetic Excellence: Experience a website that reflects the artistry of Lone Star's landscaping. Each page is a journey through visual delight, mirroring the harmony of nature. Intuitive Navigation: Effortlessly find the information you need. Our user-friendly interface ensures a smooth and enjoyable browsing experience. Interactive Features: Engage with dynamic elements like virtual garden tours and interactive design tools, bringing the landscaping experience to your fingertips. Mobile Optimization: On-the-go access to all of Lone Star's services, with a website that performs flawlessly on all devices. #WebDesignExcellence #webdesign #webdeveloper #website
At Theory Pixel, we're not just about pixels and digital landscapes! 🖥️✨ Alongside our outstanding digital marketing services, we also bring creativity to the physical world with our top-notch print design work! 🎨🖨️ Whether you need eye-catching brochures, business cards that stand out, or stunning posters, we've got you covered. Our team combines artistic flair with marketing savvy to create print designs that not only look great but also resonate with your audience. Let's blend the best of both worlds! 🌐✉️ From the screen to the paper, we're here to make your brand shine in every medium. 🔍 Discover more about our print design services and how we can elevate your brand's presence both online and offline. #TheoryPixel #PrintDesign #DigitalMarketing #BrandExcellence
Hey #TheoryPixelFamily, we’re feeling over the moon today, and it's all thanks to Luke's incredible 5-star review! 🚀✨ 🙏 Luke, from the bottom of our hearts, THANK YOU! Your kind words have filled our studio with gratitude and joy. It was a pleasure working on your project, and we’re thrilled to have been able to make a positive impact! To our amazing community, it's YOUR support that keeps us motivated to deliver top-notch design and innovation day in, day out. You inspire us to push boundaries and strive for excellence. 💪 #ClientLove #5StarReview #ThankYou #WebDesign #TheoryPixel #DesignExcellence
📱✨ Embracing Responsive Design: A Must in Today’s Digital World! ✨📲 Hey #WebWarriors and #DesignThinkers! Theory Pixel here, dropping some knowledge on the crucial importance of Responsive Web Design. 🌐💻 In a world where screen sizes vary from palm-sized smartphones to expansive desktop monitors, delivering a seamless and user-friendly experience across all devices is not just important, it’s ESSENTIAL! 🎯 🔄 Why Responsive Design? 📈 Boosts SEO: Google loves mobile-friendly websites! Enhance your SEO game and climb up those rankings with responsive design. 🛍️ Improves User Experience: No more pinching and zooming! Provide a hassle-free browsing experience, keeping your users happy and engaged. 💼 Enhances Professionalism: A responsive website reflects your commitment to quality and innovation, setting you apart in the competitive digital landscape. #ResponsiveDesign #WebDesign #MobileFriendly #UserExperience #SEO #TheoryPixel #DigitalInnovation
🚀 Transform Your Website with Consistency! 🚀 Hey #DesignCommunity, it's Theory Pixel here, diving deep into the world of web design to share a game-changing tip: the POWER of consistency! 💻✨ Ever landed on a website and felt immediately at home? That's the magic of a consistent look and feel! 🌟 🎨 Why Consistency Matters: Brand Identity: Your website is a visual story of your brand. A consistent design ensures your story is clear, compelling, and memorable. User Experience: Users crave familiarity. When your website has a uniform design, navigation becomes intuitive, creating a seamless experience that keeps visitors coming back for more. Professionalism: A consistent website exudes professionalism and attention to detail, establishing trust and credibility with your audience. #WebDesign #DesignTips #UserExperience #ConsistencyIsKey #BrandIdentity #TheoryPixel #digitalmarketingtips #digitalmarketing