How Is Artificial Intelligence Transforming the Web Design Field?

Artificial Intelligence (AI) is affording great advantages for businesses around the world. But there is one field where its performance eclipses that in others: Web design.

Here we examine seven ways how AI is transforming web design in Scottsdale and elsewhere.


1) Generating Unique Web Designs

Web design has traditionally been the work of web designers. But new iterations of AI are so advanced that they can create entire websites on their own.

They even have a name: Artificial Design Intelligence (ADI).

Such tools will ask the user several questions to understand their requirements. It will then create a website using pre-existing layouts, images, and font options. The coolest part is that no two designs will look the same.

Moreover, the user will have many options to personalize the website. In simple terms, anyone wishing to have a website can have it. Wix, Squarespace, and Bookmark are some popular brands using ADIs to build websites.

As for AI taking over the world (wide web), Integrated IT Solutions say the ADI will not replace designers. Instead, it will only be a tool to expedite the evolution of website design around the world.


2) Revolutionizing the Chatbot Softwares

Gone are the days of shallow chatbots. The new generation of chatbots is revolutionizing web development. Powered by Natural Language Processing (NLP), they can communicate effectively with humans.


Why chatbots?

They reduce the steps needed to achieve a goal on a website. For example, it can be frustrating to buy a shirt online. You have to go to a section, then a segment, and then tick a few filters. Phew! A chatbot fixes the commotion. You have to ask in words or voice, and the chatbot will take you through the selection process. Also, chatbots on a website make it more alive, more responsive. Such customer response is worth its weight in gold.

Extra: Chatbots powered by AI will save businesses around $8 billion by 2022. They will also handle 85% of customer interactions across the web. (And we would be thinking we are talking to a human being!)


3) Delivering Advanced Recommendations


If you have a Netflix account, you might have seen it recommending shows similar to what you watched. That is AI in action. Just like Netflix, many companies use AI on their web design to enhance user experience.

Such AI analyses social proof — patterns in human preferences across the web — to predict what we might do next.

Even at the current level of technology, they make pretty precise calculations. 80% of content consumed on Netflix are recommendations. Similar is the case with AI-enabled e-commerce websites.

AI on such websites, and mobile applications make e-shopping a personalized experience. As you make purchases online, AI will learn about your purchasing decisions. It will then show you products that might pique your interest. It will also remind you to buy regularly-bought products like groceries or vegetables.


4) Helping Web Designers to Produce Prototype Websites

As already mentioned, AI will not supersede humans in website design and development. Demand for competent web designers and developers will not dwindle. However, it is safe to say that a lot of the mundane tasks associated with web development will go to the AI.

Designers at the Integrated IT Solutions use AI to make prototype websites. They then use their genius to weave functionality and aesthetics on these prototypes. The result is a superb product built at the confluence of human-machine capabilities.

Another great advantage AI affords us is the elimination of below-average web designs. You see, human designers do not always do a great job. Sometimes, they mess up. ADI, on the other hand, learns from millions of designs and their combinations.

The prototype websites they make are almost always above-average in standards. They will, however, have a standardized UI and UX.


5) Providing Advanced Website Performance Data

Another excellent way AI helps web developers is by checking how well a website performs.

Such data is important for several reasons:

  1. A) Most customers (75%) measure the trustworthiness of a business by its web design.
  2. B) Bounce rate is high (38%) for websites with poor design.
  3. C) A visitor to a website takes only 0.5 seconds to form an opinion about it.

These harsh realities weigh heavily on a web developer. Moreover, new websites have their fair share of bugs in the initial stages of their existence.

While the AI may be lacking in creativity, website diagnosis is a field they excel in. Designers in Scottsdale use them to test web-page behaviour, visual code, and aesthetics.

AI has become so good at testing new websites that they are chipping away at the relevance of A/B testing.


6) Increasing the Accessibility for People with Disabilities

People with Disabilities (PwDs) have benefited greatly from AI in web development. This new technology is making the web more accessible to this section of society. Let us explore the new paths the AI is clearing for the PwD.

1) Image recognition

Back in 2016, Facebook launched a revolutionary AI tool that could describe pictures. It used machine learning and neural networks to recognize and describe photos. It changed the way millions of visually-impaired individuals experienced photos on their newsfeed.

2) Making learning simpler

AI tools capable of making summaries are another groundbreaking technology. Though still in their infancy, they make decently accurate summaries. Imagine what a boon it would be for people with learning disabilities.

3) Translation on the fly

Many websites already offer real-time translations of content into the user’s native tongue. They unlock the knowledge on the web for those who do not know mainstream languages.


7) Setting New Benchmarks

AI for web design and development is just starting. At least, that is what these developments show us. The use of phones with voice assistants might make voice interfaces the new normal.

Ultrafast AI might make interaction with a website a user-by-user experience. That is, no two persons will see/hear/feel a website the same.

Chatbots might become so advanced that we might mistake them for humans. In aesthetics and functionality, ADI might set new benchmarks. Instead of the average, they might become extraordinary.

The sheer number and complexity of AI platforms might force web design into a state of flux. What we as a generation are seeing is an extraordinary technology taking its baby steps. And, boy, oh boy, this is truly exciting!

Are you looking for a website designer in Scottsdale?

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Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

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