SEO is not being replaced by local search. Local SEO is one part of helping a business appear for relevant searches, alongside useful website content and a technically accessible site. The practical change is that nearby customers may begin with a map result or Business Profile before visiting the website.
Why Does Local Search Matter?
The localizing of search is one of the biggest factors making stodgy old keyword-stuffed SEO blasé, and a central part of that is Google’s Local Pack. This “pack” comprises the section at the top of a search results page that displays a group of local business results relevant to a user’s query, including their locations on the map. Assuming name, location and contact information is all the searcher needs, many users will feel they don’t have to scroll any further. The ever-increasing focus on local results makes localizing search engine optimization a necessity.
How Should Your Local SEO Strategy Change?
Keep your Google Business Profile complete and accurate, choose appropriate categories, maintain business hours, and request honest customer reviews. Google describes local ranking in terms of relevance, distance, and prominence. A map on your contact page can help visitors find you, but it is not a substitute for these fundamentals or a promised ranking boost. Review Google’s local-ranking guidance alongside your website and local listing information.
As a Scottsdale small business owner, you can’t afford not to adjust to the new age of search engine optimization. If you need expert help knowing where to start, contact Interactive Theory.
https://ahrefs.com/seo/glossary/local-pack
https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/google-local-pack/
https://www.searchenginejournal.com/google-local-pack/463476/#close
https://www.sba.gov/local-assistance
