Local SEO Audit Checklist

Local SEO Audit Checklist

Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where it needs improvement
The following audit is intended for small business owners, some of these tasks may be considered more advanced.
Fill out the following checklist and see what your score means below.

Does your site have a robots.txt file?

Visit and see if you have this file. If so, you will want to make sure search engines are indexing the site. Disallow means that search engines are not indexing that page or pages.

Is your site getting indexed by Google?

In Google, search and see if your site is returning the appropriate amount or results. If your site returns no, or very little results, you have an indexing problem and needs to corrected.

Does your site have a sitemap?

Your sitemap is a roadmap that you provide to search engines, visit to view your sitemap. This needs to be up-to-date and submitted in Google Webmaster Tools for best results.

Is your site clear of any 404 errors?

404 errors are pages that cannot be found on your site. If a link on your site points to a page that doesn’t exist you will experience this error. Search engines frown upon this and all occurrences need to be corrected. Visit to see what errors you have.

Does your homepage have one URL?

Your site may have up to 4 pages indexed for the home page such as,, and Your site needs to have one URL as the home page.

Does your site have SEO friendly URLs?

SEO friendly URLs are not only beneficial to search engines, but beneficial to users. An SEO friendly URL would be This shows relevance to search engines and helps with your site’s rankings for the relevant keywords.

Does your site have duplicate content?

Duplicate content on site and off site can be troublesome. Visit and enter your website. If there are results that have the same content on other sites, your website may be copying other sites or being copied by others.

Does your site have descriptive titles?

Each web page should have a title tag. You can view this on the top of the browser or by viewing the source code and searching for title. Your title tag should be descriptive of the page content and concise, no longer than 70 characters.

Is your content relevant to the headings?

Search engines look for relevancy of content and major titles and headings. If you content is relevant and structured well you are in good shape, if not your content needs to be re-evaluated and “optimized”.

Does your site have a 75% Moz Local score?

Moz Local allows you to check your business for local listings that are a key component in the local search algorithm. Ideally a 100% completion is preferred, but having a 75% or greater is a great start.

Does your business have positive online reviews?

Online reviews are becoming more relevant to local search. Yelp and Google reviews show signals to search engines that your business provides a quality product or service.

Does your site have a Domain Authority of 40+?

Moz, as previously mentioned provides an off-site metric to evaluate a websites authority in the search engine’s eyes. Links to your website help increase rankings and obtaining a 40+ Domain Authority is positive for local search. Visit to view.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

At Theory Pixel, we are thrilled to unveil the stunning new website for Lone Star Landscaping – a testament to modern design meeting natural beauty. Our latest project is a seamless blend of elegance and functionality, crafted to showcase the exceptional landscaping services offered by Lone Star. Aesthetic Excellence: Experience a website that reflects the artistry of Lone Star's landscaping. Each page is a journey through visual delight, mirroring the harmony of nature. Intuitive Navigation: Effortlessly find the information you need. Our user-friendly interface ensures a smooth and enjoyable browsing experience. Interactive Features: Engage with dynamic elements like virtual garden tours and interactive design tools, bringing the landscaping experience to your fingertips. Mobile Optimization: On-the-go access to all of Lone Star's services, with a website that performs flawlessly on all devices. #WebDesignExcellence #webdesign #webdeveloper #website
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📱✨ Embracing Responsive Design: A Must in Today’s Digital World! ✨📲 Hey #WebWarriors and #DesignThinkers! Theory Pixel here, dropping some knowledge on the crucial importance of Responsive Web Design. 🌐💻 In a world where screen sizes vary from palm-sized smartphones to expansive desktop monitors, delivering a seamless and user-friendly experience across all devices is not just important, it’s ESSENTIAL! 🎯 🔄 Why Responsive Design? 📈 Boosts SEO: Google loves mobile-friendly websites! Enhance your SEO game and climb up those rankings with responsive design. 🛍️ Improves User Experience: No more pinching and zooming! Provide a hassle-free browsing experience, keeping your users happy and engaged. 💼 Enhances Professionalism: A responsive website reflects your commitment to quality and innovation, setting you apart in the competitive digital landscape. #ResponsiveDesign #WebDesign #MobileFriendly #UserExperience #SEO #TheoryPixel #DigitalInnovation
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