On Page SEO

On Page SEO
Businesses Restaurants Law Firms
We provide on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic.
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Here's How

On Page SEO Strategy

We provide on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic. We do not focus on driving traffic that will not be valuable or be potential clients or customers. This means that we focus on your business and understand what you do on a granular level so that we can optimize your site in ways that no one else can. Your on page factors will not get you to #1 on Google alone, but along with a well executed content marketing campaign, your on page optimization and markup will be a differentiator from your competition.

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It All Starts With

HTML Technical Markup

Google and Bing follow the same top-down approach to evaluating the relevancy and focus area of a page on your website. We analyze the content and develop an implementation plan that is logical, keyword dense and most importantly properly executed so that your content and on page optimization doesn’t get in the way of selling and getting a user to understand your products or services.

All of the key elements that Google and Bing take into consideration need to be consistent. You need to let Google know that the page is about, if they cannot understand it from how your page is structured, or if you are trying to accomplish too much with one page, they will see your page as diluted and hurt your rankings.

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Site Architecture

How your site is architected from a hierarchy makes a huge difference on how Google and Bing prioritize your content. Our approach to this is to have more flat hierarchy and not try and have too many levels. The deeper the levels of your site, the less impact they have on Google and Bing. What does this mean? This means that we don’t create folders and sub folders on your website and categorize your content in that way. We keep it flat, where we can and make sure that more pages have a higher impact on your rankings.

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It All Starts With

Internal Linking

How your site is linked internally makes a difference. Google and Bing will prioritize your content depending on how many entry points (links) there are to that page from your own website. If you only have 1 point of entry for page A, compared to 5 points of entry for page B, Google sees that you are emphasizing page B much more because you are linking to it more.

We review your content and services for your website and prioritize them bases on business objectives. Some services drive more revenue and profit than others, so we need to link internally to those pages more to tell Google and Bing that the content on that page is a higher priority.

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Local Citations

As you may know, inbound links to your website from qualified sources will help increase your rankings and is vital to any SEO campaign. Citations are also crucial to your rankings. Business citations are references to your business name along with your address phone number and your website. These citations do not have to provide a link to get the value. Search engines can tell how many citations you have and that will help you with your local search and help your business show up for searches near that location.

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Google Business Profile

Google Business Profile is one of the more effective ways to get your business and website in front of local search users. It is important to have your Google Business Profile set up and fully completed. Not only does this information assists in your rankings, many other websites use this data to implement the content on their business listings. We maintain these pages and update them based on new images, descriptions and reviews.

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Website & Local Signals

Schema.org in an HTML markup that tells search engines through meta data specific information about your business that is unique and present it in search results. By adding geographic markup, it allows Google to have more insights about your business and its location, therefore giving your website an upper hand for local phrases. Adding reviews and testimonials through this markup will also be beneficial and SERPS and help increase your organic rankings.

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Link building for local SEO

We offer local link acquisition services that build out your websites link profile and drive relevant traffic. Each industry is different and requires a custom strategy to get the most value out of the services that we provide.

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Content Marketing

Content marketing should never be 100% of your link acquisition strategy, however it is a great method to acquire quality links from relevant sites that will drive traffic to your site. If done properly content marketing can increase your brand awareness and gain more exposure.

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Link Building

Scalable link building is a method of link building that requires a well executed plan to reach a larger audience and provide content, tools, widgets or resources that businesses and individuals will link to or embed on their website. These efforts require a lot of effort, but can have the greatest reward for your rankings as well as new business.

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Creative Media

Infographics and creative media are a great way to provide content that can often be overlooked and present it in a way that is creative and useful to the reader. These infographics can be shared, linked to and embedded on other websites that will provide links to your website.

Featured Project

We recently teamed up with Withey Morris Baugh to redesign their site for a second time in 8 years working together.

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I have worked closely with Theory Pixel for over 7 years now, on many websites and ongoing email campaigns for our brands. Scott has been absolutely amazing to work with - very professional, responsive, and flexible with each and every project. Great quality under tight deadlines. Highly recommend Scott and the team!!

Tiffany Mondejar - HomeSmart International

The team at Theory Pixel is amazing at what they do! They took my website from zero to hero in less time than they projected. If you are looking for a team that gets the job done without the excuses and neverending deadline delays look no further.

Jason Hemann - Mitred

After the very first meeting with Theory Pixel I knew I had found the perfect match for my company's marketing Theory Pixel At no time did I ever feel this was about money. It was about understanding my company and helping with it's success.

Mark Grisham - Honor Contracting