Blog

On-Page SEO

On Page SEO Overview

Integrated IT Solutions provides on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic. We do not focus on driving traffic that will not be valuable or be potential clients or customers. This means that we focus on your business and understand what you do on a granular level so that we can optimize your site in ways that no one else can. Your on page factors will not get you to #1 on Google alone, but along with a well executed content marketing campaign, your on page optimization and markup will be a differentiators from your competition.

 

HTML Technical Markup

Google and Bing follow the same top-down approach to evaluating the relevency and focus area of a page on your website. We analyze the content and develop an implementation plan that is logical, keyword dense and most importantly properly executed so that your content and on page optimization doesn’t get in the way of selling and getting a user to understand your products or services.

All of the key elements that Google and Bing take into consideration need to be consistent. You need to let Google know that the page is about, if they cannot understand it from how your page is structured, or if you are trying to accomplish too much with one page, they will see your page as diluted and hurt your rankings.

Content

Google and Bing ultimately want the user to have a great user experience, and the days of keyword stuffing and over-optimizing have come and gone. Your content needs to be engaging, informative and resourceful. We take your existing content and work closely with you to improve your content and increase engagement on the website. If your users are not engaged and leave your site, your bounce rate and other site measurements hurt your rankings.

Site Architecture

How your site is architected from a hierarchy makes a huge difference on how Google and Bing prioritize your content. Our approach to this is to have more flat hierarchy and not try and have too many levels. The deeper the levels of your site, the less impact they have on Google and Bing. What does this mean? This means that we don’t create folders and sub folders on your website and categorize your content in that way. We keep it flat, where we can and make sure that more pages have a higher impact on your rankings.

Internal Linking

How your site is linked internally makes a difference. Google and Bing will prioritize your content depending on how many entry points (links) there are to that page from your own website. If you only have 1 point of entry for page A, compared to 5 points of entry for page B, Google sees that you are emphasizing page B much more because you are linking to it more.

We review your content and services for your website and prioritize them bases on business objectives. Some services drive more revenue and profit than others, so we need to link internally to those pages more to tell Google and Bing that the content on that page is a higher priority.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

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