Blog

Optimizing Your Digital Marketing Strategy Mid-Recession

Digital marketing during a recession can be tricky. More often than not, the marketing budget is the first place that funding gets cut, which can be detrimental to your company’s success. If you want to optimize your marketing mid-recession, here are three helpful tips.

Focus on Existing Customers

The first way you can recession-proof your digital marketing strategy is by focusing on existing customers. For many businesses, repeat clients make up a good portion of incoming revenue. Rather than blowing your budget on risky new campaigns, ensure your current customers are happy and satisfied.

Enact Multiple Strategies

Second, enact multiple strategies in your marketing department. Don’t just trust SEO to boost your revenue; use email marketing, PPC, and social media to bring in new clients. By using multiple marketing strategies, you can avoid losing too much money if one doesn’t pay out.

Use Your Budget Wisely

Finally, you need to use your digital marketing budget wisely. Because recessions tighten the proverbial belt company-wide, it’s vital to spend every cent in a productive way. If the risk of an investment is too high, avoid it and save your funds for something more guaranteed.

Get Some Help

If you need help setting up a digital marketing strategy, contact us at Integrated IT Solutions. We have experience with everything from web design to SEO marketing, so we can help you elevate your business.