How Penguin 2.1 Improves Search Results


In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google.  Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.

What Changed?

Matt Cutts has had an axe to grind with the SEO industry for quite some time.  This is quite fair, considering that SEOs all over the world try and find loopholes around the algorithm to get their sites to rank well with less effort and unnatural methods.  If your website was affected negatively on October 4th and 5th of 2013, your site was involved in one or more of the following tactics:

Paid Links


It is very clear in Google’s Webmaster Guidelines that they do not agree with paid links.  A paid link means that you paid the individual to have a link on their site that links back to yours.  Google feels as though this is a bad tactic and is not a fair way to evaluate someone’s link profile and online marketing efforts.  Penguin 2.1 goes deeper into the paid link world to eradicate such activities to provide more natural and improved search results.

Over-optimized Anchor Text


Google evaluates your link profile in several different ways.  One way to determine relevance is by the anchor text of that link.  In years past having lots of links with the same anchor text with a keyword phrase would increase your rankings.  Now, if Google sees a large percentage of the same anchor text in your link profile they will punish your site for over-optimizing.  This correlates directly with SEOs trying to focus on a broad keyword phrase and unnaturally increase your sites rankings.  In order to have a successfully online marketing campaign and SEO, your link profile needs to be natural and have a large variation of references with different anchor text.

Low Quality Links


Google has caught on to blog networks and other low quality sites that are only intended for poor content and low quality guest blogs.  Your site cannot be associated with low quality sites.  Low quality sites only hinder you from consistent increases in rankings.  Penguin 2.1 focused on devaluing low quality links and if your site had a large percentage of such links, you would have seen a negative impact from this change.

Link Schemes / Link Farms

If you have not heard of a link farm or link scheme, listen up.  Participating in link schemes is the fastest way to get a manual penalty on your site.  Penguin 2.1 focused more on devaluing link schemes.  And yes, people still buy links from link farms and link schemes hoping to gain short-term success.

Where Do You Go From Here?

If you site was affected and you are paying for SEO or some form of ongoing digital marketing that includes SEO, call your SEO company and have them explain to you the issues and what is responsible.  You current SEO team may not be responsible for these negative results, but they will need to have an action plan on getting your site in recovery mode.  If your SEO company tries to blame Google and blame other outside factors, move on and find a company to help your site recover.

How Penguin 2.1 Is Good For The Future Of Search

Penguin 2.1 focuses on quality results, set aside all of SEOs complaining about the algorithm change and how they were “building” links ethically and using white hat tactics and got hit. We have seen so many companies get caught red handed with buying links and saying they have all of these great content marketing efforts. When SEOs buy links and try and take the easy way out, they are trying to artificially boost their rankings through link equity. Generally, the types of companies that really focus on these tactics are not going to have the best website or most resources. We understand that their are exceptions, and some SEOs lie about their tactics and businesses get hurt by this all the time. By making these changes, Google has really made a strong effort to return quality search results. They want to reward websites that are well-respected, provide great content, tools and other resources for their users. Content marketing and getting your website to rank the right way is a very difficult task, but if done correctly your site will rank well and never be negatively affected by these changes.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

At Theory Pixel, we are thrilled to unveil the stunning new website for Lone Star Landscaping – a testament to modern design meeting natural beauty. Our latest project is a seamless blend of elegance and functionality, crafted to showcase the exceptional landscaping services offered by Lone Star. Aesthetic Excellence: Experience a website that reflects the artistry of Lone Star's landscaping. Each page is a journey through visual delight, mirroring the harmony of nature. Intuitive Navigation: Effortlessly find the information you need. Our user-friendly interface ensures a smooth and enjoyable browsing experience. Interactive Features: Engage with dynamic elements like virtual garden tours and interactive design tools, bringing the landscaping experience to your fingertips. Mobile Optimization: On-the-go access to all of Lone Star's services, with a website that performs flawlessly on all devices. #WebDesignExcellence #webdesign #webdeveloper #website
At Theory Pixel, we're not just about pixels and digital landscapes! 🖥️✨ Alongside our outstanding digital marketing services, we also bring creativity to the physical world with our top-notch print design work! 🎨🖨️ Whether you need eye-catching brochures, business cards that stand out, or stunning posters, we've got you covered. Our team combines artistic flair with marketing savvy to create print designs that not only look great but also resonate with your audience. Let's blend the best of both worlds! 🌐✉️ From the screen to the paper, we're here to make your brand shine in every medium. 🔍 Discover more about our print design services and how we can elevate your brand's presence both online and offline. #TheoryPixel #PrintDesign #DigitalMarketing #BrandExcellence
Hey #TheoryPixelFamily, we’re feeling over the moon today, and it's all thanks to Luke's incredible 5-star review! 🚀✨ 🙏 Luke, from the bottom of our hearts, THANK YOU! Your kind words have filled our studio with gratitude and joy. It was a pleasure working on your project, and we’re thrilled to have been able to make a positive impact! To our amazing community, it's YOUR support that keeps us motivated to deliver top-notch design and innovation day in, day out. You inspire us to push boundaries and strive for excellence. 💪 #ClientLove #5StarReview #ThankYou #WebDesign #TheoryPixel #DesignExcellence
📱✨ Embracing Responsive Design: A Must in Today’s Digital World! ✨📲 Hey #WebWarriors and #DesignThinkers! Theory Pixel here, dropping some knowledge on the crucial importance of Responsive Web Design. 🌐💻 In a world where screen sizes vary from palm-sized smartphones to expansive desktop monitors, delivering a seamless and user-friendly experience across all devices is not just important, it’s ESSENTIAL! 🎯 🔄 Why Responsive Design? 📈 Boosts SEO: Google loves mobile-friendly websites! Enhance your SEO game and climb up those rankings with responsive design. 🛍️ Improves User Experience: No more pinching and zooming! Provide a hassle-free browsing experience, keeping your users happy and engaged. 💼 Enhances Professionalism: A responsive website reflects your commitment to quality and innovation, setting you apart in the competitive digital landscape. #ResponsiveDesign #WebDesign #MobileFriendly #UserExperience #SEO #TheoryPixel #DigitalInnovation
🚀 Transform Your Website with Consistency! 🚀 Hey #DesignCommunity, it's Theory Pixel here, diving deep into the world of web design to share a game-changing tip: the POWER of consistency! 💻✨ Ever landed on a website and felt immediately at home? That's the magic of a consistent look and feel! 🌟 🎨 Why Consistency Matters: Brand Identity: Your website is a visual story of your brand. A consistent design ensures your story is clear, compelling, and memorable. User Experience: Users crave familiarity. When your website has a uniform design, navigation becomes intuitive, creating a seamless experience that keeps visitors coming back for more. Professionalism: A consistent website exudes professionalism and attention to detail, establishing trust and credibility with your audience. #WebDesign #DesignTips #UserExperience #ConsistencyIsKey #BrandIdentity #TheoryPixel #digitalmarketingtips #digitalmarketing