Pigeon Local SEO Algorithm Change

Google has released Pigeon, a local SEO update that everyone in the SEO industry is talking about. After the dust has settled, several individuals have made claims to who the winners and losers are. We believe that it will take more time to really see who the true winners are, but for now we can speculate with the rest of them.

What We Know About Pigeon

Pigeon was coined by Search Engine Land, as seen here on their original post titled Pigeon: Search Engine Lands name For The New Google Local Search Update. Google has stated that this algorithm change not only improves distance and local results based on a users location, but also correlates more to their standard web search features and those ranking signals we are all familiar with.

What We Have Seen From Pigeon So Far

Search Engine Land has also shared information about how local search results that include Yelp in the query are now ranking ahead of the business website. This is interesting because Yelp has made claims that Google purposely places their results below others in result to promote its own local services. Yelp can complain no more, they have been noted as the biggest winner thus far in the algorithm change.

We have also seen that the quality of the results appears better, and the search features are changing. The search feature local pack, where Google displays 7 local listings in the search results for local terms, has seen a steep decrease, and now an upswing as seen below.

The ugly local carousel that we despise also had a decrease, then bounced back after a few days as seen below.

What Can We Take Away From This

Google is paying attention to local search results, which is great. We believe that local search is going to continue to grow and as it grows Google will continue its efforts into making better search features and improve quality in the rankings. This is great news for local businesses everywhere. If you are a local business and reading this, you need to start focusing on ensuring that you have proper markup on your site for local, proper local citations and listings and ensure that your website is optimized well for local search.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

🚀 Exciting Reveal from Theory Pixel! 

We're beyond thrilled to share our latest masterpiece—a fresh, innovative website for Elite Food Solutions! 🌐🍴 Designed with sophistication and functionality in mind, this isn't just any website; it's a culinary journey that reflects Elite Food Solutions' commitment to excellence in the food industry.

#webdesign #webdeveloper #websitedesign
We're thrilled to unveil our latest web design project.
🔍 Easy Navigation - Find exactly what you're looking for in a snap.
💡 Clear Information - Understand our services, fees, and process without the jargon.
📈 Tools & Resources - Access calculators, FAQs, and articles to empower your decisions.
🤝 User-Friendly Experience - Enjoy a smooth, hassle-free online journey.
#WebsiteLaunch  #webdesign #digitalmarketing
Elegant Web Design Project
We believe a website should be more than just a digital brochure; it should be a window into the heart and soul of a brand. With ACS, we've captured the essence of their craftsmanship and commitment to quality in every pixel.

Big thanks to the ACS team for trusting us with their digital presence. Here's to a solid foundation online, just like the concrete masterpieces they create! 🏗️💻

#WebDesign #NewWebsite #DigitalCraftsmanship #TheoryPixelCreates
🌐 Introducing a New Era of Smart Living! 🏠✨

We're thrilled to announce the launch of the newly designed website for Sound&Vision, leaders in home automation! Crafted by Theory Pixel, this digital masterpiece is where technology meets convenience. 🖥️🔧

Our team at Theory Pixel has meticulously designed every element to reflect the sophistication and innovation of Sound&Vision's services. The website is not just a portal; it's an experience that takes you on a journey through the possibilities of smart home automation. 🚀💡

Navigate with ease, discover the latest in home automation, and envision a smarter, more connected home. Ready to transform your living space? Explore the new website and step into the future of home technology! 🏡🌟

#HomeAutomation #SmartLiving #WebDesign #DigitalInnovation
🌊 Discover the Napali Coast like Never Before! 🚤

🎉 Excited to unveil our latest creation for Makana Charters! 🌟

At Theory Pixel, we believe in blending art with functionality. Our newest web design project for Makana Charters does just that. Dive into a seamless online experience, designed to transport you directly to the waves and wonders of the Napali Coast. 🌴💻

🔍 Explore with ease, book your adventure in a few clicks, and get ready for an unforgettable journey! Check out the new website and set sail on your next adventure! ⛵️🌅

#WebDesign #DigitalMarketing #AdventureAwaits