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Search Engine Optimization (SEO) Services

SEO Overview
At Integrated IT Solutions, our strategies are constantly evolving with the methodology that works and understanding the correlations between an increase in rankings and the work that made the increases occur. We understand that every client and its industry is different and requires a specific approach to meet their needs and exceed their competition.

Prior to initial audits or work, we require a meeting with our clients that covers the goals of the campaign and future growth of the business. We understand that everyone wants to rank #1 for a phrase that will drive a lot of traffic, but in some cases that may not be feasible in a shorter period of time. We create realistic expectations for our clients, while providing excellent services that will deliver results and drive qualified traffic to your website.

SEO Audits:

In any ongoing SEO campaign, we provide an SEO audit in the initial phase. The SEO audit is crucial to the success of any SEO campaign. Without performing an audit, we will not be able to make the necessary on-page changes, put in place the proper strategy and discover if your site has had any manual penalties or decreases in rankings due to major algorithm changes. The purpose of the SEO audit is to discover all problem areas of the website from a technical perspective. In addition to all of the on-page changes and recommendations, we perform competitive analysis to get a full understanding of your competitive landscape.

On Page Optimization:

Integrated IT Solutions provides on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic. We do not focus on driving traffic that will not be valuable or be potential clients or customers. This means that we focus on your business and understand what you do on a granular level so that we can optimize your site in ways that no one else can. Your on page factors will not get you to #1 on Google alone, but along with a well executed content marketing campaign, your on page optimization and markup will be a differentiators from your competition.

Local SEO:

If you are a business or a restaurant you need to focus on local search phrases to get qualified traffic to the website. Local SEO, in comparison to broad terms without local phrases, is a much less competitive landscape; however it requires a well-planned strategy to ensure great rankings. Local SEO requires that there are references to your business and address, we refer to those links as citations. Local SEO also requires much offline networking and efforts to gain trust in the community. Your company needs to have many references on other local businesses websites. Similar link acquisition and content marketing tactics work, but need to be highly focused on the region where your business is.

Link Acquisition:

Link acquisition is the act of acquiring links. Our approach and philosophy is completely transparent. We offer link acquisition services that build out your websites link profile and drive relevant traffic. Each industry is different and requires a custom strategy to get the most value out of the services that we provide. Below are the most common methods of how we acquire links for your website through content marketing.

  • Guest Blogging: Guest blogging should never be 100% of your link acquisition strategy, however it is a great method to acquire quality links from relevant sites that will drive traffic to your site. Guest blogging, if done properly, can increase your brand awareness and gain more exposure. To understand our guest blogging methodology.
  • Scalable Link Building:Scalable link building is a method of link building that requires a well executed plan to reach a larger audience and provide content, tools, widgets or resources that businesses and individuals will link to or embed on their website. These efforts require a lot of effort, but can have the greatest reward for your rankings as well as new business.
  • Infographics & Creative Media: Infographics and creative media are a great way to provide content that can often be overlooked and present it in a way that is creative and useful to the reader. These infographics can be shared, linked to and embedded on other websites that will provide links to your website.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

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