Search Engine
Optimization
We optimize your site’s content, structure, and performance to boost visibility, attract organic traffic, and improve rankings.
SEO That
Delivers Real Results
We increase your online presence for the right keywords based on competition, search volume and intent. We combine in-depth keyword research, on-page optimization, and competitive analysis to ensure that your brand outranks the competition.
Technically Sound
On Page Optimiztion
We optimize your website’s content, structure, and metadata to enhance visibility and rank higher on Google.
Content Strategy
& Implementation
We deliver SEO-optimized content that attracts and converts your audience, helping your site rank higher while driving meaningful organic traffic.
Strategic Keyword
Research & Implementation
We identify high-value keywords to align your content with user intent and drive targeted organic traffic.
Link Building &
Authority Development
We build high-quality backlinks to strengthen your site’s authority and improve rankings across search engines.
SEO That Delivers
Ranking in Google
SEO is more important than ever. 70-80% of users ignore the paid ads, focusing on the organic results in search results. We implement many different strategies that drastically improve your website rankings for keywords that matter and drive traffic. At the end of the day, what matters are the leads and closed business and thats the goal we have with our clients. More traffic is only good when it leads to more business.
Realistic Expectations
Prior to initial SEO audits or work, we require a meeting with our clients that covers the goals of the campaign and future growth of the business. We understand that everyone wants to rank #1 for a phrase that will drive a lot of traffic, but in some cases that may not be feasible in a shorter period of time. We create realistic expectations for our clients, while providing excellent services that will deliver results and drive qualified traffic to your website.
Thorough SEO Audits
Overview
Your site may not be ranking well for the appropriate phrases for many different reasons, but before you and start ongoing work and outreach, you need to define areas of fault and fix them immediately. Our audit process is below.
We provide an SEO audit in the initial phase. The SEO audit is crucial to the success of any SEO campaign. Without performing an audit, we will not be able to make the necessary on-page changes, put in place the proper strategy and discover if your site has had any manual penalties or decreases in rankings due to major algorithm changes. The purpose of the SEO audit is to discover all problem areas of the website from a technical perspective. In addition to all of the on-page changes and recommendations, we perform competitive analysis to get a full understanding of your competitive landscape.
Indexing
As rudimentary as it sound, ensuring that your site is being properly indexed is vital to your rankings and is often be overlooked. In the early stage of the SEO audit, we run crawl tests to see if there are pages not being indexed or have any crawl issues. Below is a list of deliverables for this phase.
Robots.txt Analysis
The robots.txt file indicates to Google and other search engines what they are allowed to index. In many cases, companies do not want certain pages to be found online, so they direct Google through robots.txt file what to exclude or induce. In the audit, we pull your robots.txt file and determine where you have decided the search engines should or should not index your site.
Screaming Frog Analysis
Screaming Frog SEO Spider is software that crawls your website and distributes the SEO elements in a spreadsheet. In the initial phase we use this tool to verify crawl status and ensure that there are not crawl ability errors, if so we indicate them in the spreadsheet and implement the appropriate fixes.
Console
XML Sitemap Analysis
The XML sitemap is a list of all the pages on your website. Your website needs to have an XML sitemap and you should have this sitemap in your Google Webmaster Tools settings. In the audit, we determine if your website has an XML sitemap and determine the frequency it is generated and submitted to Google and other search engines. Your sitemap needs to have a full index of your website and be properly sent to Google and other search engines weekly. If a sitemap is not present, we create one that automatically is sent weekly.
Search Console Analysis
Search Console is an inside look at how Google perceives your website. This tool set, created by Google, allows webmasters and SEOs to make adjustments based on the data they see. Google Search Console will provide warnings if your site has any issues and is a great way to monitor the site from an SEO perspective.
Keywords
Keyword Research needs to be performed prior to any changes made on the website. Determining the keyword set requires a lot of information from the client. In the kickoff meeting, we provide a questionnaire that covers demographic, business priorities and other business rules that establish what keywords phrases we need to target and in priority.
Current & Competitor Keywords
We provide a list of current keyword phrases that are on the website as a baseline and to understand the business in more detail. This list is used only as a starting point and does not steer the direction of the research.
We use software, such as SpyFu, that allows us to see what keyword phrases your competition is going after organically and through marketing efforts in paid search campaigns. We pull many lists from these competitors and run search volume and competition level reports.
On Page Optimization
Overview
Technical
Google and Bing follow the same top-down approach to evaluating the relevancy and focus area of a page on your website. We analyze the content and develop an implementation plan that is logical, keyword dense and most importantly properly executed so that your content and on page optimization doesn’t get in the way of selling and getting a user to understand your products or services.
All of the key elements that Google and Bing take into consideration need to be consistent. You need to let Google know that the page is about, if they cannot understand it from how your page is structured, or if you are trying to accomplish too much with one page, they will see your page as diluted and hurt your rankings.
Content
Google and Bing ultimately want the user to have a great user experience, and the days of keyword stuffing and over-optimizing have come and gone. Your content needs to be engaging, informative and resourceful. We take your existing content and work closely with you to improve your content and increase engagement on the website. If your users are not engaged and leave your site, your bounce rate and other site measurements hurt your rankings.
Architecture
How your site is architected from a hierarchy makes a huge difference on how Google and Bing prioritize your content. Our approach to this is to have more flat hierarchy and not try and have too many levels. The deeper the levels of your site, the less impact they have on Google and Bing. What does this mean? This means that we don’t create folders and sub folders on your website and categorize your content in that way. We keep it flat, where we can and make sure that more pages have a higher impact on your rankings.
Linking
How your site is linked internally makes a difference. Google and Bing will prioritize your content depending on how many entry points (links) there are to that page from your own website. If you only have 1 point of entry for page A, compared to 5 points of entry for page B, Google sees that you are emphasizing page B much more because you are linking to it more.
We review your content and services for your website and prioritize them bases on business objectives. Some services drive more revenue and profit than others, so we need to link internally to those pages more to tell Google and Bing that the content on that page is a higher priority.
See Why Client
Love Working With Us!
Working with Theory Pixel is breeze. They’re helping my business achieve our goals ! Communication is key, and Scott is great at relaying information!
Jason Gerrich Gulick
Scott, I don’t write alot of reviews generally speaking . But In this instance I felt compelled to share my experience. I’m sort of a novice at promoting my business online. I didn’t know what I didn’t know. Scott showed me how to boost my presence online, Hiw reputations work, and actually shows me my return on investment. This stuff works and I’m thankful for his expertise!
Brian Elam
Theory Pixel has helped our brand dramatically! They take the hosting and management of my website off my hands and, add great content consistently, and manage our add spend effectively. We have weekly meetings to review performance and talk about any changes that we need to make to our campaigns. They are always staying up on the latest google trends and keeping our site and adds relevant. I highly recommend them to any of your SEO, Hosting, web design, and add management needs.
Dan Colella
Scott did an absolutely amazing job on my business website! So great to work with and so helpful! Got a lot of business right away from the site he created with me! I recommend him one hundred percent!
Kristin Freuler
This is an amazing company that does outstanding work and has great customer service as well. I couldn't be happier with the results. I highly recommend them.
Gregory Ross
Exceeded all my expectations! Absolutely recommend using this company.
Ashley Cain
Theory Pixel have been great to work with. They have good strategies on how to improve my site and drive more traffic to it. I am very impressed with the quality of their work and the results we continue to see.
John_Knee
Scott has helped grow my business to a level I did not think was achievable. Buy with confidence
Craig Podgurski
I have worked closely with Integrated IT Solutions for over 7 years now, on many websites and ongoing email campaigns for our brands. Scott has been absolutely amazing to work with - very professional, responsive, and flexible with each and every project. Great quality under tight deadlines. Highly recommend Scott and the team!!
Tiffany Mondejar
Great company to work with. They are on time, loyal and ethical. Pleasure partnering with this group.
Luke Rogers
Scott and Theory Pixel have been awesome to work with to grow our business. He always is available and takes time out of his day whenever we have questions. I would highly recommend his services!
Myles Burton
These guys are amazing! Talk about taking care of their clients. I wish all companies were such a JOY to work with... Their prices are so reasonable, they have delivered far more than they have ever promised and each of them truly treat us like family. Scott is such a professional, so honest and such a pro. We always look forward to time spent with this team. We are customers for life. Stop looking for another company to work with, these guys are what you have been searching for all along!
Carol Perry
I worked with Scott and his team on a new website and the entire process was great! They knew exactly how to bring my vision to life while ensuring it was an SEO-optimized, fast, and easy to use website. Great experience - highly recommend!
Christine Owens
Theory Pixel delivered. Awesome web design with ease of use. Like I said, they delivered.
William Hodder
I am grateful for the team at Theory Pixel. They built a stellar web presence for us to help our business.
David Getz
Their expertise is evident in their innovative campaigns, and their ability to merge creativity with data-driven strategies is commendable. They understand the nuances of the online landscape and tailor their approach to suit each client's unique needs. The results? Enhanced online visibility, higher engagement, and measurable returns on investment. If you're looking to elevate your brand's digital presence, I highly recommend partnering with Theory Pixel.