The Most Common Landing Page Mistakes
In digital marketing, landing pages are specific web pages created for the purpose of branding or advertising. A user lands on this page when they click on a link from ads or emails. Instead of encouraging exploration, these landing pages are designed to focus on calls to action. For many businesses, these landing pages are the best option for increasing conversions. Despite all the design guidelines available today, mistakes are quite common when creating landing pages. These mistakes could hurt the conversion rate of businesses and result in a waste of time and money. Here are some of the mistakes that lead to poor results. Not enough landing pagesΒ Studies show that having more landing pages promises better results. Businesses create landing pages with...