The Consumer Journey In A Digital World
Encountering the Brand:70% of consumers discover new products through social media ads. Influencer marketing has a 65% effectiveness rate for reaching new audiences.
Research and Decision-Making: 85% of consumers conduct online research before making a purchase. Product reviews are 12 times more trusted than product descriptions from manufacturers.
Making the Purchase: Websites with a user-friendly interface see an increase in conversion rate by up to 200%. Mobile optimization is key, as 50% of online purchases are made on mobile devices.
Post-Purchase and Loyalty: 80% of your future profits will come from just 20% of your existing customers. Follow-up emails can increase repeat purchase rates by 40%.
Word-of-Mouth and Referrals: Consumers referred by a friend are 4 times more likely to make a purchase. Online reviews make up 10% of how Google and other search engines decide to rank search results.