Blog

Top 5 Local Search Ranking Factors and What They Mean

Business owners who are trying to expand their local reach might start to explore the realm of local SEO rankings. If you’re a member of this category, it’s much more beneficial for you to get started on the right foot from the beginning rather than go through a lengthy period of trial and error. Brush up on the top five local search engine factors and the meanings behind them.

  1. Domain Authority of Website

 The higher your business ranks in search engine results, the easier it is to find your site and your business. To improve your rankings, focus on your SEO strategy and creating links to your website. While it might take time before you start seeing results, bolstering the authority of your site is one of the best and least expensive ways to improve your overall reputation.

  1. Location in GMB Landing Page Title

The specific city and state you use on your site’s landing page also has a lot to do with your local SEO rankings. Some city and state combinations may be more popular than others, so find ways to learn how your target audience is searching for local businesses like yours. Depending on what you find, you might want to change up the location listed on your site to widen your reach.

  1. Overall Quality of Inbound Links

 Any links that lead to your site should be reputable and of the highest quality. Being associated with unsavory sites and organizations can give consumers the impression that your business is no better. Every now and then it’s a good idea to check how site visitors discovered you and if links match the image you want your business to have.

  1. Click-Through Rate from Search Engine Results 

While ranking high for local SEO is essential to your overall business, it won’t mean very much if people don’t bother to even click on your site. You can improve this by tweaking your keywords. Specifically, you’ll want a good mix of the most popular keywords and keyword phrases.

  1. Service/Product Keyword Relevance of Domain Content 

Ensure keywords that appear on your site are actually used in your industry. For instance, if you sell coffee cups, you probably don’t want to use coffee table as one of your keyword phrases. Go through the content on your site and make sure everything is in order.

Learn the method behind the occasional madness of local SEO rankings. Once you understand what it is you’re looking at, the haze can start to clear considerably and your business can become that much better.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

🚀 Exciting Reveal from Theory Pixel! 

We're beyond thrilled to share our latest masterpiece—a fresh, innovative website for Elite Food Solutions! 🌐🍴 Designed with sophistication and functionality in mind, this isn't just any website; it's a culinary journey that reflects Elite Food Solutions' commitment to excellence in the food industry.

#webdesign #webdeveloper #websitedesign
We're thrilled to unveil our latest web design project.
🔍 Easy Navigation - Find exactly what you're looking for in a snap.
💡 Clear Information - Understand our services, fees, and process without the jargon.
📈 Tools & Resources - Access calculators, FAQs, and articles to empower your decisions.
🤝 User-Friendly Experience - Enjoy a smooth, hassle-free online journey.
#WebsiteLaunch  #webdesign #digitalmarketing
Elegant Web Design Project
We believe a website should be more than just a digital brochure; it should be a window into the heart and soul of a brand. With ACS, we've captured the essence of their craftsmanship and commitment to quality in every pixel.

Big thanks to the ACS team for trusting us with their digital presence. Here's to a solid foundation online, just like the concrete masterpieces they create! 🏗️💻

#WebDesign #NewWebsite #DigitalCraftsmanship #TheoryPixelCreates
🌐 Introducing a New Era of Smart Living! 🏠✨

We're thrilled to announce the launch of the newly designed website for Sound&Vision, leaders in home automation! Crafted by Theory Pixel, this digital masterpiece is where technology meets convenience. 🖥️🔧

Our team at Theory Pixel has meticulously designed every element to reflect the sophistication and innovation of Sound&Vision's services. The website is not just a portal; it's an experience that takes you on a journey through the possibilities of smart home automation. 🚀💡

Navigate with ease, discover the latest in home automation, and envision a smarter, more connected home. Ready to transform your living space? Explore the new website and step into the future of home technology! 🏡🌟

#HomeAutomation #SmartLiving #WebDesign #DigitalInnovation
🌊 Discover the Napali Coast like Never Before! 🚤

🎉 Excited to unveil our latest creation for Makana Charters! 🌟

At Theory Pixel, we believe in blending art with functionality. Our newest web design project for Makana Charters does just that. Dive into a seamless online experience, designed to transport you directly to the waves and wonders of the Napali Coast. 🌴💻

🔍 Explore with ease, book your adventure in a few clicks, and get ready for an unforgettable journey! Check out the new website and set sail on your next adventure! ⛵️🌅

#WebDesign #DigitalMarketing #AdventureAwaits