What Is Hummingbird & Why It’s Good For Search

What Is Hummingbird?

Google has titled this modification Hummingbird, claiming that it is “precise and fast”. Hummingbird was an algorithm modification that focuses on displaying proper results based on a more complex query the user makes. This more complex query stems from the use of mobile devices and voice activated technology such as Siri. When a user asks Siri “Where is a Mexian restaurant in Phoenix, Arizona?, Google’s Hummingbird technology breaks down that query that is more complex and more of a discussion into a string of keyword phrases to appropriately display the correct results. We are calling Hummingbird an algorithm modification, but it really is a new way of breaking down search results for more “semantic” type of searches.

How Does Hummingbird Affect My Website

Of course, Hummingbird affects your website, like all changes made by Google. Some SEO news resources are claiming that this modification is all about the long-tail and optimizing your site for much longer phrases to capture more specific searhces, which is not true. Google is simply being smarter about more detailed, conversational requests. If your website is well optimized for location based services like “Mexican restaurant in Phoenix”, your site will rank well for search queries like “Where is a Mexican restaurant in Phoenix, Arizona” because Google is breaking everything down for the user to display the best results. The one thing that will never change from Google’s standpoint is that they want to serve the best results possible. Now, why do they want to do that? Simply put, thats where they make their incredibly large amount of money. If users are not happy with their results, people will use Bing and other search engines. So, optimize your site well for phrases that make sense for your business and dont jump on a bandwagon and make brash decisions when something changes.

Where Do I Go From Here?

Whether you are a large business, or small business the key to success online is to have a well executed marketing strategy, set goals and measure against those goals. Keep providing great content for your industry, keep sharing resources, keep engaging in conversation. Your site will grow with the more time and effort you spend online helping your customers, and building your brand.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

🚀 Exciting Reveal from Theory Pixel! 

We're beyond thrilled to share our latest masterpiece—a fresh, innovative website for Elite Food Solutions! 🌐🍴 Designed with sophistication and functionality in mind, this isn't just any website; it's a culinary journey that reflects Elite Food Solutions' commitment to excellence in the food industry.

#webdesign #webdeveloper #websitedesign
We're thrilled to unveil our latest web design project.
🔍 Easy Navigation - Find exactly what you're looking for in a snap.
💡 Clear Information - Understand our services, fees, and process without the jargon.
📈 Tools & Resources - Access calculators, FAQs, and articles to empower your decisions.
🤝 User-Friendly Experience - Enjoy a smooth, hassle-free online journey.
#WebsiteLaunch  #webdesign #digitalmarketing
Elegant Web Design Project
We believe a website should be more than just a digital brochure; it should be a window into the heart and soul of a brand. With ACS, we've captured the essence of their craftsmanship and commitment to quality in every pixel.

Big thanks to the ACS team for trusting us with their digital presence. Here's to a solid foundation online, just like the concrete masterpieces they create! 🏗️💻

#WebDesign #NewWebsite #DigitalCraftsmanship #TheoryPixelCreates
🌐 Introducing a New Era of Smart Living! 🏠✨

We're thrilled to announce the launch of the newly designed website for Sound&Vision, leaders in home automation! Crafted by Theory Pixel, this digital masterpiece is where technology meets convenience. 🖥️🔧

Our team at Theory Pixel has meticulously designed every element to reflect the sophistication and innovation of Sound&Vision's services. The website is not just a portal; it's an experience that takes you on a journey through the possibilities of smart home automation. 🚀💡

Navigate with ease, discover the latest in home automation, and envision a smarter, more connected home. Ready to transform your living space? Explore the new website and step into the future of home technology! 🏡🌟

#HomeAutomation #SmartLiving #WebDesign #DigitalInnovation
🌊 Discover the Napali Coast like Never Before! 🚤

🎉 Excited to unveil our latest creation for Makana Charters! 🌟

At Theory Pixel, we believe in blending art with functionality. Our newest web design project for Makana Charters does just that. Dive into a seamless online experience, designed to transport you directly to the waves and wonders of the Napali Coast. 🌴💻

🔍 Explore with ease, book your adventure in a few clicks, and get ready for an unforgettable journey! Check out the new website and set sail on your next adventure! ⛵️🌅

#WebDesign #DigitalMarketing #AdventureAwaits