Why Load Time Matters for SEO

Load time is now one of the most important ranking factors for SEO. This means that if your website is too slow, you could be losing out on potential revenue. Here’s what you need to know about how load time affects your rankings and what you can do about it now.

Why Does Site Speed Matter?

Google wants to provide its users with the best possible experience by delivering quickly. A site that doesn’t give visitors the information they’re looking for promptly results in their returning to the search engine results page (SERP). If people are bouncing off your site quickly, that signals to Google that your result wasn’t relevant to what they were looking for. As a result, you could see your rankings drop.

How Can You Improve Your Site’s SEO?

1. Choose and Host Wisely

Make sure that youR hosting provider can support the amount of traffic that you expect to receive.

2. Minimize Redirects

A redirect is when a server sends a user to a different page than the one they requested. Make sure that you’re minimizing redirects and keeping clicks to one click per session.

3. Remove Unnecessary Elements

Removing unnecessary elements, such as scripts and widgets that you don’t need will help your visitors load your site quickly and will make your website run more efficiently.

Site speed is vital to staying ahead in today’s market. Contact Integrated IT Solutions today to rank higher and increase revenue.

Scott Cain

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