Interactive Theory
Interactive Theory
Interactive Theory
Arizona
16165 N 83rd Ave #200a, Peoria, AZ 85382
[email protected]
Ph: (602) 654-0001
California
501 W Broadway Ste. 800, San Diego, CA 92101
[email protected]
Ph: (602) 654-0001
Hawaii
500 Ala Moana Blvd Suite 7400, Honolulu, HI 96813
[email protected]
Ph: (808)664-6249
Optimize Better

SEO Audits
in Peoria, Arizona

Our in-depth SEO audits analyze your website’s performance, structure, and content to identify key areas for improvement. We deliver actionable insights to enhance rankings, boost organic traffic, and ensure your site aligns with the latest search engine best practices.

Get The Help You Need

Uncover Opportunities with SEO Audits

SEO Audit Process & Implementation

A technical SEO Audit is crucial to your SEO success.

 

We provide an SEO audit process that goes over all aspects of your website in order to be able to rank well for highly competitive phrases. Our goal is to ensure that your website is structurally sound, has no penalties and is setup for ongoing success.

SEO Audit Overview

70-80% of users ignore the paid ads, focusing on the organic results in search results

 

WHY ARE SEO AUDITS IMPORTANT?

We have a proven SEO Audit that is crucial to increasing your site’s rankings. Your site may not be ranking well for the appropriate phrases for many different reasons, but before you and start ongoing work and outreach, you need to define areas of fault and fix them immediately. Our audit process is below.

In any ongoing SEO campaign, we provide an SEO audit in the initial phase. The SEO audit is crucial to the success of any SEO campaign. Without performing an audit, we will not be able to make the necessary on-page changes, put in place the proper strategy and discover if your site has had any manual penalties or decreases in rankings due to major algorithm changes. The purpose of the SEO audit is to discover all problem areas of the website from a technical perspective. In addition to all of the on-page changes and recommendations, we perform competitive analysis to get a full understanding of your competitive landscape.

Site Crawlability

Initial Crawl

As rudimentary as it sound, ensuring that your site is being properly indexed is vital to your rankings and is often be overlooked. In the early stage of the SEO audit, we run crawl tests to see if there are pages not being indexed or have any crawl issues. Below is a list of deliverables for this phase.

Robots.txt Analysis

The robots.txt file indicates to Google and other search engines what they are allowed to index. In many cases, companies do not want certain pages to be found online, so they direct Google through robots.txt file what to exclude or induce. In the audit, we pull your robots.txt file and determine where you have decided the search engines should or should not index your site.

Index Analysis

Screaming Frog SEO Spider is software that crawls your website and distributes the SEO elements in a spreadsheet. In the initial phase we use this tool to verify crawl status and ensure that there are not crawl-ability errors, if so we indicate them in the spreadsheet and implement the appropriate fixes.

Moz Site Crawl

Similar to Screaming Frog SEO Spider, Moz provides a crawl test that provides similar results. We use two sources for the crawlability to confirm that we are using the correct data. Moz Site Crawl provides a spreadsheet with all the key SEO elements organize to assist in the on page changes.

XML Sitemap Analysis

The XML sitemap is a list of all the pages on your website. Your website needs to have an XML sitemap and you should have this sitemap in your Search Console settings. In the audit, we determine if your website has an XML sitemap and determine the frequency it is generated and submitted to Google and other search engines. Your sitemap needs to have a full index of your website and be properly sent to Google and other search engines weekly. If a sitemap is not present, we create one that automatically is sent weekly.

Search Console Analysis

Search Console is an inside look at how Google perceives your website. This toolset, created by Google, allows webmasters and SEOs to make adjustments based on the data they see. Search Console will provide warnings if your site has any issues and is a great way to monitor the site from an SEO perspective. Not all sites have a Google Search Console account setup, so we often start from the beginning. In the audit process, we make sure that all of the settings are properly setup. We also pull many reports to evaluate in future phases of the audit.

Keyword Research

Keyword Study Overview

Keyword Research needs to be performed prior to any changes made on the website. Determining the keyword set requires a lot of information from the client. In the kickoff meeting, we provide a questionnaire that covers demographic, business priorities and other business rules that establish what keywords phrases we need to target and in priority.

Current & Competitor Keywords

We provide a list of current keyword phrases that are on the website as a baseline and to understand the business in more detail. This list is used only as a starting point and does not steer the direction of the research.

We use software, such as SpyFu, that allows us to see what keyword phrases your competition is going after organically and through marketing efforts in paid search campaigns. We pull many lists from these competitors and run search volume and competition level reports.

Manual Keyword Research

This process is important because we know that different people and minds will type in different phrases to get to the same subject matter. We use many different perspectives in our research and develop a list manually. We use the “What would my grandma call this product?” test and others like it to make sure we have all users perspectives included.

Compile & Organize

Once all of the lists have been created, we compile them and organize by subject matter. Reports are then run to determine monthly search volume and competition level. Once we have the data we scrub through the list and determine the phrases to go after based on the competition level and search volume. The reason why this is so important is because based on your current site metrics, such as Domain Authority and Page Level Authority, your site may not be able to rank for highly competitive phrases immediately, so we have to phase it out in what to target initially so you can see and ROI as early as possible. This does not mean that we ignore high competition phrases, it just means that we develop your plan based on the entire situation and focus efforts on real results.

Penalty Evaluation

Link and content review

Since April of 2012, Google has taken a strong stance against over-optimization through content and through link building. It is crucial that we know all previous SEO related work done on your website to ensure that we put in place a plan to recover. We use many different tools that analyze downturn in rankings and traffic during periods that algorithm changes occurred. We can determine what caused your penalty by this evaluation and set forth a plan to recover.

See Why Client
 Love Working With Us!

5 star average rating average for each location.

Working with Interactive Theory is breeze. They’re helping my business achieve our goals ! Communication is key, and Scott is great at relaying information!

Jason Gerrich Gulick

Scott, I don’t write alot of reviews generally speaking . But In this instance I felt compelled to share my experience. I’m sort of a novice at promoting my business online. I didn’t know what I didn’t know. Scott showed me how to boost my presence online, Hiw reputations work, and actually shows me my return on investment. This stuff works and I’m thankful for his expertise!

Brian Elam

Interactive Theory has helped our brand dramatically! They take the hosting and management of my website off my hands and, add great content consistently, and manage our add spend effectively. We have weekly meetings to review performance and talk about any changes that we need to make to our campaigns. They are always staying up on the latest google trends and keeping our site and adds relevant. I highly recommend them to any of your SEO, Hosting, web design, and add management needs.

Dan Colella

Scott did an absolutely amazing job on my business website! So great to work with and so helpful! Got a lot of business right away from the site he created with me! I recommend him one hundred percent!

Kristin Freuler

This is an amazing company that does outstanding work and has great customer service as well. I couldn't be happier with the results. I highly recommend them.

Gregory Ross

Exceeded all my expectations! Absolutely recommend using this company.

Ashley Cain

Interactive Theory have been great to work with. They have good strategies on how to improve my site and drive more traffic to it. I am very impressed with the quality of their work and the results we continue to see.

John_Knee

Scott has helped grow my business to a level I did not think was achievable. Buy with confidence

Craig Podgurski

I have worked closely with Integrated IT Solutions for over 7 years now, on many websites and ongoing email campaigns for our brands. Scott has been absolutely amazing to work with - very professional, responsive, and flexible with each and every project. Great quality under tight deadlines. Highly recommend Scott and the team!!

Tiffany Mondejar

Great company to work with. They are on time, loyal and ethical. Pleasure partnering with this group.

Luke Rogers

Scott and Interactive Theory have been awesome to work with to grow our business. He always is available and takes time out of his day whenever we have questions. I would highly recommend his services!

Myles Burton

These guys are amazing! Talk about taking care of their clients. I wish all companies were such a JOY to work with... Their prices are so reasonable, they have delivered far more than they have ever promised and each of them truly treat us like family. Scott is such a professional, so honest and such a pro. We always look forward to time spent with this team. We are customers for life. Stop looking for another company to work with, these guys are what you have been searching for all along!

Carol Perry

I worked with Scott and his team on a new website and the entire process was great! They knew exactly how to bring my vision to life while ensuring it was an SEO-optimized, fast, and easy to use website. Great experience - highly recommend!

Christine Owens

Interactive Theory delivered. Awesome web design with ease of use. Like I said, they delivered.

William Hodder

I am grateful for the team at Interactive Theory. They built a stellar web presence for us to help our business.

David Getz

Their expertise is evident in their innovative campaigns, and their ability to merge creativity with data-driven strategies is commendable. They understand the nuances of the online landscape and tailor their approach to suit each client's unique needs. The results? Enhanced online visibility, higher engagement, and measurable returns on investment. If you're looking to elevate your brand's digital presence, I highly recommend partnering with Interactive Theory.

Jason hemann

Our Clients Love Us!

30+ 5 Star Reviews

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🔧 Trusted Partner. Fresh New Look.
We just rolled out a brand-new website design for AGD Auto Glass Direct & Tint Co., a long-time client we’re proud to support. From mobile windshield replacement to premium tinting, their services are now showcased with a sleek, high-performing site built for speed and trust — just like their brand.

Working with clients year after year and evolving their digital presence is what it’s all about.
#WebDesign #AutoGlass #WindowTinting #AGDAutoGlass #ClientSuccess #PhoenixBusiness #DigitalRefresh

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Open post by interactivetheorydigital with ID 18527166964018183
🔧 Trusted Partner. Fresh New Look. We just rolled out a brand-new website design for AGD Auto Glass Direct & Tint Co., a long-time client we’re proud to support. From mobile windshield replacement to premium tinting, their services are now showcased with a sleek, high-performing site built for speed and trust — just like their brand. Working with clients year after year and evolving their digital presence is what it’s all about. #WebDesign #AutoGlass #WindowTinting #AGDAutoGlass #ClientSuccess #PhoenixBusiness #DigitalRefresh

Cabinet & Stone’s New Design
Scottsdale’s premier cabinet showroom now has a sleek new digital home. We designed a modern, high-impact website that reflects the luxury, craftsmanship, and attention to detail their team brings to every project.

Explore the new look — made to impress.

#WebDesign #ScottsdaleDesign #TheoryPixel #DesignLaunch #LuxuryLiving

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Open post by interactivetheorydigital with ID 18322694491230287
Cabinet & Stone’s New Design Scottsdale’s premier cabinet showroom now has a sleek new digital home. We designed a modern, high-impact website that reflects the luxury, craftsmanship, and attention to detail their team brings to every project. Explore the new look — made to impress. #WebDesign #ScottsdaleDesign #TheoryPixel #DesignLaunch #LuxuryLiving

Repeat Collaboration: AZ Glass & Door
We’re excited to reveal the design for AZ Glass & Door’s brand-new website — the second site we’ve created together! This updated design reflects their expertise in custom glass and door solutions with a clean, modern aesthetic built to convert.

We love growing alongside our clients. Stay tuned for the full launch!
#WebDesign #CustomDesign #RepeatClient #InteractiveTheory #ComingSoon

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Open post by interactivetheorydigital with ID 18515048263016650
Repeat Collaboration: AZ Glass & Door We’re excited to reveal the design for AZ Glass & Door’s brand-new website — the second site we’ve created together! This updated design reflects their expertise in custom glass and door solutions with a clean, modern aesthetic built to convert. We love growing alongside our clients. Stay tuned for the full launch! #WebDesign #CustomDesign #RepeatClient #InteractiveTheory #ComingSoon

✨ Design Spotlight: Empereon-Constar
We’ve wrapped up the design phase for Empereon-Constar’s brand-new website! This refreshed look showcases their industry-leading expertise with a bold, modern aesthetic designed for performance and impact.

Stay tuned as we move toward development and launch!
#WebDesign #DigitalDesign #ComingSoon #TheoryPixel #DesignPreview

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Open post by interactivetheorydigital with ID 17992741835672479
✨ Design Spotlight: Empereon-Constar We’ve wrapped up the design phase for Empereon-Constar’s brand-new website! This refreshed look showcases their industry-leading expertise with a bold, modern aesthetic designed for performance and impact. Stay tuned as we move toward development and launch! #WebDesign #DigitalDesign #ComingSoon #TheoryPixel #DesignPreview

🖥️ Sneak Peek: Calvis Wyant’s New Website Design
We’re proud to unveil the stunning new look we created for Calvis Wyant — a design that reflects the sophistication and craftsmanship of their award-winning luxury homes.

Stay tuned for the full site launch. This one’s built to impress.
#WebDesign #LuxuryHomes #DesignPreview #ComingSoon #TheoryPixel #DigitalCraftsmanship

0 0
Open post by interactivetheorydigital with ID 18055853726108760
🖥️ Sneak Peek: Calvis Wyant’s New Website Design We’re proud to unveil the stunning new look we created for Calvis Wyant — a design that reflects the sophistication and craftsmanship of their award-winning luxury homes. Stay tuned for the full site launch. This one’s built to impress. #WebDesign #LuxuryHomes #DesignPreview #ComingSoon #TheoryPixel #DigitalCraftsmanship