SEO Audits
in Peoria, Arizona
Our in-depth SEO audits analyze your website’s performance, structure, and content to identify key areas for improvement. We deliver actionable insights to enhance rankings, boost organic traffic, and ensure your site aligns with the latest search engine best practices.
Uncover Opportunities with SEO Audits
SEO Audit Process & Implementation
A technical SEO Audit is crucial to your SEO success.
We provide an SEO audit process that goes over all aspects of your website in order to be able to rank well for highly competitive phrases. Our goal is to ensure that your website is structurally sound, has no penalties and is setup for ongoing success.SEO Audit Overview
Find issues that limit organic visibility
WHY ARE SEO AUDITS IMPORTANT?
We have a proven SEO Audit that is crucial to increasing your site’s rankings. Your site may not be ranking well for the appropriate phrases for many different reasons, but before you start ongoing work and outreach, you need to define areas of fault and fix them immediately. Our audit process is below. In any ongoing SEO campaign, we provide an SEO audit in the initial phase. The SEO audit is crucial to the success of any SEO campaign. Without performing an audit, we will not be able to make the necessary on-page changes, put in place the proper strategy and discover if your site has had any manual penalties or decreases in rankings due to major algorithm changes. The purpose of the SEO audit is to discover all problem areas of the website from a technical perspective. In addition to all of the on-page changes and recommendations, we perform competitive analysis to get a full understanding of your competitive landscape.Site Crawlability
Initial Crawl
As rudimentary as it sound, ensuring that your site is being properly indexed is vital to your rankings and is often be overlooked. In the early stage of the SEO audit, we run crawl tests to see if there are pages not being indexed or have any crawl issues. Below is a list of deliverables for this phase.
Robots.txt Analysis
The robots.txt file indicates to Google and other search engines what they are allowed to index. In many cases, companies do not want certain pages to be found online, so they direct Google through robots.txt file what to exclude or induce. In the audit, we pull your robots.txt file and determine where you have decided the search engines should or should not index your site.
Index Analysis
Screaming Frog SEO Spider is software that crawls your website and distributes the SEO elements in a spreadsheet. In the initial phase we use this tool to verify crawl status and ensure that there are not crawl-ability errors, if so we indicate them in the spreadsheet and implement the appropriate fixes.
Moz Site Crawl
Similar to Screaming Frog SEO Spider, Moz provides a crawl test that provides similar results. We use two sources for the crawlability to confirm that we are using the correct data. Moz Site Crawl provides a spreadsheet with all the key SEO elements organize to assist in the on page changes.
XML Sitemap Analysis
The XML sitemap is a list of all the pages on your website. Your website needs to have an XML sitemap and you should have this sitemap in your Search Console settings. In the audit, we determine if your website has an XML sitemap and determine the frequency it is generated and submitted to Google and other search engines. Your sitemap needs to have a full index of your website and be properly sent to Google and other search engines weekly. If a sitemap is not present, we create one that automatically is sent weekly.
Search Console Analysis
Search Console is an inside look at how Google perceives your website. This toolset, created by Google, allows webmasters and SEOs to make adjustments based on the data they see. Search Console will provide warnings if your site has any issues and is a great way to monitor the site from an SEO perspective. Not all sites have a Google Search Console account setup, so we often start from the beginning. In the audit process, we make sure that all of the settings are properly setup. We also pull many reports to evaluate in future phases of the audit.
Keyword Research
Keyword Study Overview
Current & Competitor Keywords
Manual Keyword Research
This process is important because we know that different people and minds will type in different phrases to get to the same subject matter. We use many different perspectives in our research and develop a list manually. We use the “What would my grandma call this product?” test and others like it to make sure we have all users perspectives included.
Compile & Organize
Penalty Evaluation
Link and content review
Since April of 2012, Google has taken a strong stance against over-optimization through content and through link building. It is crucial that we know all previous SEO related work done on your website to ensure that we put in place a plan to recover. We use many different tools that analyze downturn in rankings and traffic during periods that algorithm changes occurred. We can determine what caused your penalty by this evaluation and set forth a plan to recover.
See Why Client
Love Working With Us!
Working with Interactive Theory is breeze. They’re helping my business achieve our goals ! Communication is key, and Scott is great at relaying information!
Jason Gerrich Gulick
Scott, I don’t write alot of reviews generally speaking . But In this instance I felt compelled to share my experience. I’m sort of a novice at promoting my business online. I didn’t know what I didn’t know. Scott showed me how to boost my presence online, Hiw reputations work, and actually shows me my return on investment. This stuff works and I’m thankful for his expertise!
Brian Elam
Interactive Theory has helped our brand dramatically! They take the hosting and management of my website off my hands and, add great content consistently, and manage our add spend effectively. We have weekly meetings to review performance and talk about any changes that we need to make to our campaigns. They are always staying up on the latest google trends and keeping our site and adds relevant. I highly recommend them to any of your SEO, Hosting, web design, and add management needs.
Dan Colella
Scott did an absolutely amazing job on my business website! So great to work with and so helpful! Got a lot of business right away from the site he created with me! I recommend him one hundred percent!
Kristin Freuler
This is an amazing company that does outstanding work and has great customer service as well. I couldn't be happier with the results. I highly recommend them.
Gregory Ross
Exceeded all my expectations! Absolutely recommend using this company.
Ashley Cain
Interactive Theory have been great to work with. They have good strategies on how to improve my site and drive more traffic to it. I am very impressed with the quality of their work and the results we continue to see.
John_Knee
Scott has helped grow my business to a level I did not think was achievable. Buy with confidence
Craig Podgurski
I have worked closely with Integrated IT Solutions for over 7 years now, on many websites and ongoing email campaigns for our brands. Scott has been absolutely amazing to work with - very professional, responsive, and flexible with each and every project. Great quality under tight deadlines. Highly recommend Scott and the team!!
Tiffany Mondejar
Great company to work with. They are on time, loyal and ethical. Pleasure partnering with this group.
Luke Rogers
Scott and Interactive Theory have been awesome to work with to grow our business. He always is available and takes time out of his day whenever we have questions. I would highly recommend his services!
Myles Burton
These guys are amazing! Talk about taking care of their clients. I wish all companies were such a JOY to work with... Their prices are so reasonable, they have delivered far more than they have ever promised and each of them truly treat us like family. Scott is such a professional, so honest and such a pro. We always look forward to time spent with this team. We are customers for life. Stop looking for another company to work with, these guys are what you have been searching for all along!
Carol Perry
I worked with Scott and his team on a new website and the entire process was great! They knew exactly how to bring my vision to life while ensuring it was an SEO-optimized, fast, and easy to use website. Great experience - highly recommend!
Christine Owens
Interactive Theory delivered. Awesome web design with ease of use. Like I said, they delivered.
William Hodder
I am grateful for the team at Interactive Theory. They built a stellar web presence for us to help our business.
David Getz
Their expertise is evident in their innovative campaigns, and their ability to merge creativity with data-driven strategies is commendable. They understand the nuances of the online landscape and tailor their approach to suit each client's unique needs. The results? Enhanced online visibility, higher engagement, and measurable returns on investment. If you're looking to elevate your brand's digital presence, I highly recommend partnering with Interactive Theory.
Jason hemann
Turn an SEO audit into an implementation decision
An SEO audit should explain what is wrong, where the evidence is and what to do next. Our audit service covers website performance, structure, content, crawlability and keyword research. The useful output is a prioritized set of decisions that a website owner or implementation team can act on, with a way to confirm whether each correction worked.
Define the site and the questions being investigated
Agree which domains, page types and business goals belong in the review. A service website, an online store and a site preparing for migration can require different checks. The initial context should include recent changes, known technical problems, priority services and the pages expected to attract qualified traffic. Access to relevant search and analytics reports helps connect technical findings to actual performance.
Ask for evidence at the page or template level
A finding should identify the affected URL or page pattern, the observed behavior and why it matters. Examples include important pages being excluded from indexing, conflicting canonical signals, broken internal destinations or content that does not answer the intended search. A tool warning alone needs interpretation before it becomes an implementation task.
Separate priority from the number of findings
Discuss likely impact, effort, dependencies and the person responsible for each action. A template correction that helps many important pages may deserve attention before small edits spread across low-value URLs. The number of pages, platform complexity, migrations and amount of content or link analysis influence audit scope. Confirm whether implementation is included or separately scoped.
Agree how fixes will be accepted
Each recommended correction needs a practical check: a working final URL, intended indexability, corrected rendered markup or an accurately recorded conversion. Keep a record of what was changed and the date. For ongoing page improvements after the technical review, consider on-page SEO within the wider SEO program.
Discuss an SEO audit with the site URL, recent changes and the ranking, traffic or lead problem you want the review to investigate.
Is your website ready for iPhone Duo? 👀
Your next customer could be viewing your site on a screen you never planned for.
From foldable phones to desktops, your website should look sharp, feel intuitive, and make it easy to take the next step.
How does yours measure up? Let’s build a website that looks as good as the business behind it.
#WebDesign #ResponsiveDesign #iPhoneDuo #WebsiteDesign #UserExperience #DigitalMarketing
9:11 AM
Handmade products deserve a website with just as much personality. 🛁✨
We designed and built the Bath Bliss website with soft colors, playful details, and a focus on the products and the maker behind them. A little personality goes a long way when you’re helping a small business tell its story.
Ready for a website that feels like your brand? Let’s talk.
#BathBliss #WebDesign #WebsiteDesign #EcommerceDesign #SmallBusiness #DigitalMarketing
A new look for Camelback Smart Homes.
We paired architectural photography, elegant typography, and warm tones to reflect the homes they work in. Clear navigation brings their services, technology platforms, and projects together, helping homeowners explore what’s possible.
AI tools, including Codex, helped us move faster through design and development, while our team guided the creative direction and refined the details.
#LuxuryWebDesign #SmartHome #WebsiteDesign #ScottsdaleWebDesign #InteractiveTheory
A new look for RRM Insurance Services.
We redesigned RRM’s website with bold typography, strong imagery, and clear navigation to help visitors explore coverage options and connect with the right team.
A professional, modern experience that reflects the people behind the business.
AI tools, including Codex, helped us speed up design and development, while our team handled the creative direction, refinement, and final review.
#WebDesign #WebsiteRedesign #WordPressDevelopment #InsuranceWebsite #InteractiveTheory
Great websites do not start with colors, animations, or a homepage mockup. They start with clarity.
Before we design, we define the audience, business goals, content priorities, and the path visitors should take. From there, structure becomes an experience, visual direction becomes a complete design system, and every detail is refined before launch.
Swipe through six important parts of our web design process:
Goals + Audience
Content + Structure
User Paths
Visual Direction
Page System
Refinement + QA
Each slide features a real Interactive Theory project and shows how strategy shapes the final design.
A successful website should look polished, communicate clearly, build confidence, and make the next step feel natural. When the process is thoughtful, the finished experience feels effortless.
Planning a new website or redesign? Let’s create something that reflects the quality of your business.
Visit theorypixel.com or send us a message to start the conversation.
#WebDesign #CustomWebDesign #WebDesignProcess #WebsiteDesign #UXDesign #WebsiteRedesign #DigitalDesign #WordPressDesign #ArizonaWebDesign #InteractiveTheory