Target Audience is the group of people a campaign, website, or offer is intentionally built to reach.
Example of Target Audience
A campaign for commercial maintenance may focus on facilities managers responsible for multi-site operations. That audience choice informs the examples, terminology and offer instead of addressing every homeowner and business owner equally.
Why Target Audience matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
- Ideal Customer Profile
- Customer Journey
- Buyer Persona
- Buyer Journey
- Audience Segmentation
- Sales Funnel
Frequently Asked Question
What does Target Audience mean?
Target Audience means the group of people a campaign, website, or offer is intentionally built to reach.