SEO
SEO ROI Calculator
Estimate the potential return from SEO by connecting organic traffic growth, conversion rate, close rate, average sale value, margin, and monthly SEO investment.
Interactive Theory Tools
Marketing Calculators
Free interactive tools for estimating SEO ROI, ad budgets, website cost, ROAS, CPA, CPL, conversion impact, local SEO readiness, email marketing ROI, and digital strategy budgets.
15 calculators
SEO
Google Ads
Google Ads
Google Ads Budget Calculator
Estimate the monthly Google Ads spend required to hit a lead or customer goal using expected CPC, landing page conversion rate, and sales close rate.
Web Design
Web Design
Website Cost Calculator
Estimate the cost of a business website by modeling page count, design complexity, content needs, CMS setup, SEO setup, ecommerce, integrations, and maintenance.
Web Design
Website Redesign Cost Calculator
Estimate redesign cost by factoring in content migration, redesign complexity, SEO preservation, integrations, and functionality.
Lead Generation
Lead Generation
Lead Value Calculator
Estimate the revenue and gross profit value of one lead based on close rate, average customer value, and margin.
Lead Generation
CPL Calculator
Calculate cost per lead and compare it with lead value to understand if your lead generation is economically viable.
Lead Generation
Break-Even Lead Cost Calculator
Calculate the maximum cost per lead before profit disappears, then set a healthier target CPL.
Paid Media
Paid Media
ROAS Calculator
Calculate return on ad spend from ad spend and conversion revenue, then estimate profitability based on gross margin.
Paid Media
CPA Calculator
Calculate cost per acquisition using total spend and acquired customers or conversions.
CRO
CRO
Conversion Rate Calculator
Calculate website conversion rate and model how conversion improvements affect leads, customers, revenue, and profit.
CRO
Website Conversion Improvement Calculator
Estimate how much additional revenue and profit could come from conversion rate improvements on your website.
Digital Strategy
Digital Strategy
Marketing Budget Calculator
Estimate a marketing budget based on revenue, growth stage, and channel priorities.
Digital Strategy
Customer Lifetime Value Calculator
Estimate customer lifetime value and gross profit value using purchase value, frequency, customer lifespan, and margin.
Local SEO
Local SEO
Local SEO Score Calculator
Create a directional local SEO score based on Google Business Profile completeness, reviews, citations, website localization, local links, and tracking quality.
Email Marketing
Email Marketing
Email Marketing ROI Calculator
Estimate the revenue and ROI of email marketing based on list size, engagement, conversion rate, customer value, and costs.