Audience Segmentation is the practice of dividing a larger audience into smaller groups based on meaningful traits or behaviors.
Example of Audience Segmentation
A retailer can separate subscribers who requested product education from customers who already purchased the item. Different messages can then answer each group’s next question instead of sending a purchase prompt to everyone.
Why Audience Segmentation matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
- Positioning
- Buyer Persona
- Value Proposition
- Ideal Customer Profile
- Unique Selling Proposition
- Target Audience
Frequently Asked Question
What does Audience Segmentation mean?
Audience Segmentation means the practice of dividing a larger audience into smaller groups based on meaningful traits or behaviors.