Paid Traffic is visits generated through advertising campaigns where the business pays for impressions, clicks, views, or conversions.
Example of Paid Traffic
A visitor reaches a campaign page after clicking a paid search ad. Use consistent campaign identifiers and attribution settings so those visits are not accidentally grouped with unrelated referral or direct traffic.
Why Paid Traffic matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
Frequently Asked Question
What does Paid Traffic mean?
Paid Traffic means visits generated through advertising campaigns where the business pays for impressions, clicks, views, or conversions.