CPL is cost per lead, a metric showing how much marketing spend is required to generate one lead.
Example of CPL
Example: If a landing page campaign spends $3,000 and generates 120 form submissions, the CPL is $25. A low CPL is useful only if the leads are qualified enough to become real sales opportunities.
Why CPL matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
Frequently Asked Question
What does CPL mean?
CPL means cost per lead, a metric showing how much marketing spend is required to generate one lead.