Structured Data is machine-readable markup added to pages to help search engines understand entities, content types, and relationships.
Example of Structured Data
A business can provide machine-readable organization details alongside its visible contact information. Validate the structured data and keep the names and URLs consistent with the page, rather than adding unsupported claims solely for search engines.
Why Structured Data matters
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
Related terms
Frequently Asked Question
What does Structured Data mean?
Structured Data means machine-readable markup added to pages to help search engines understand entities, content types, and relationships.