Schema Markup is structured data vocabulary, often from Schema.org, used to describe content in a standardized way.
Example of Schema Markup
An event page can describe the actual event date and location using relevant Schema.org properties. The structured data should match the visible page, and a valid property value does not itself guarantee a rich search result.
Why Schema Markup matters
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
Related terms
Frequently Asked Question
What does Schema Markup mean?
Schema Markup means structured data vocabulary, often from Schema.org, used to describe content in a standardized way.