JSON-LD is a JSON-based format for representing linked data, commonly used to publish structured data about a web page.
Example of JSON-LD
A page can embed a JSON-LD object identifying the organization and its website using a script element with type application/ld+json. The content is structured JSON data, not executable JavaScript instructions.
Why JSON-LD matters
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
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Frequently Asked Question
What does JSON-LD mean?
JSON-LD is a JSON-based format for representing linked data, commonly used to publish structured data about a web page.