Redirect Chain is a sequence where one URL redirects to another URL that redirects again before reaching the final destination.
Example of Redirect Chain
An old URL redirects to a second URL, which then redirects to the current page. Where practical, update the first redirect and internal links to reach the final destination directly, then verify the response sequence.
Why Redirect Chain matters
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
Related terms
Frequently Asked Question
What does Redirect Chain mean?
Redirect Chain means a sequence where one URL redirects to another URL that redirects again before reaching the final destination.