URL Slug is the readable part of a URL that identifies a specific page.
Example of URL Slug
In /guides/website-launch-checklist/, the final descriptive segment identifies the page. If that slug changes after publication, update internal links and handle the old URL so existing bookmarks and references still lead somewhere useful.
Why URL Slug matters
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
Related terms
Frequently Asked Question
What does URL Slug mean?
URL Slug means the readable part of a URL that identifies a specific page.