Pay-Per-Click is an advertising pricing model where cost is tied to clicks rather than only impressions or placements.
Example of Pay-Per-Click
An online stationery store pays $1.20 when someone clicks its ad, whether that visitor orders or leaves. If 100 clicks produce four purchases, the store compares the $120 advertising cost with the value and margin of those orders.
Why Pay-Per-Click matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Pay-Per-Click mean?
Pay-Per-Click means an advertising pricing model where cost is tied to clicks rather than only impressions or placements.