Search Terms Report is a Google Ads report showing the actual queries people searched before interacting with ads.
Example of Search Terms Report
A repair campaign’s search terms report reveals requests for replacement parts alongside repair inquiries. The business does not sell parts, so the manager evaluates those queries for exclusions and checks whether the remaining traffic is producing service appointments.
Why Search Terms Report matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Search Terms Report mean?
Search Terms Report means a Google Ads report showing the actual queries people searched before interacting with ads.