Quality Score is a diagnostic metric that estimates keyword, ad, and landing page relevance in paid search.
Example of Quality Score
Example: A keyword with below-average ad relevance and landing page experience may have a weak Quality Score. Improving the ad message and landing page alignment can make the campaign more competitive.
Why Quality Score matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Quality Score mean?
Quality Score means a diagnostic metric that estimates keyword, ad, and landing page relevance in paid search.