Enhanced Conversions is a Google Ads measurement feature that uses hashed first-party data to improve conversion measurement.
Example of Enhanced Conversions
After a customer purchases, an advertiser’s enhanced-conversions setup can send appropriately handled, hashed first-party information to supplement measurement. The team validates the implementation and applicable consent requirements; hashing alone does not make an unsuitable data-collection practice acceptable.
Why Enhanced Conversions matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
- GCLID
- Conversion Tracking
- Conversion Action
- Absolute Top Impression Share
- Primary Conversion
- Top Impression Share
Frequently Asked Question
What does Enhanced Conversions mean?
Enhanced Conversions means a Google Ads measurement feature that uses hashed first-party data to improve conversion measurement.