Remarketing List is an audience list of users who previously interacted with a website or other tracked experience.
Example of Remarketing List
A retailer builds a remarketing list for people who viewed a product category but did not purchase within the relevant period. The audience can support a follow-up campaign when eligible; list rules and consent affect who can actually be included.
Why Remarketing List matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
- Audience Targeting
- Conversion Tracking
- LinkedIn Profile Targeting
- Conversion Goal
- In-Market Audience
- MSCLKID
Frequently Asked Question
What does Remarketing List mean?
Remarketing List means an audience list of users who previously interacted with a website or other tracked experience.