First-Party Cookie is a cookie set by the website a user is directly visiting.
Example of First-Party Cookie
A store can set a cookie on its own domain to help maintain a shopping session as a visitor moves between pages. The first-party classification describes the browsing context; it does not make every possible use of the cookie appropriate.
Why First-Party Cookie matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Third-Party Cookie
- Cookie
- Cross-Device Tracking
- Conversion Pixel
- Sequential Messaging
- Tracking Pixel
Frequently Asked Question
What does First-Party Cookie mean?
First-Party Cookie means a cookie set by the website a user is directly visiting.