BIMI is Brand Indicators for Message Identification, an email specification for showing verified brand logos in supporting inboxes.
Example of BIMI
Example: A brand with DMARC properly enforced may set up BIMI so supporting inboxes can display its verified logo next to authenticated emails.
Why BIMI matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does BIMI mean?
BIMI means Brand Indicators for Message Identification, an email specification for showing verified brand logos in supporting inboxes.