Send Time Optimization is using data or automation to send emails at times when recipients are more likely to engage.
Example of Send Time Optimization
A platform estimates when eligible subscribers tend to interact and schedules delivery within an allowed window. The team checks time-sensitive offers separately because a later predicted send time could miss an event deadline.
Why Send Time Optimization matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Send Time Optimization mean?
Send Time Optimization means using data or automation to send emails at times when recipients are more likely to engage.