Session is a group of user interactions with a website or app during a defined period of activity.
Example of Session
A person can view a service page and a contact page during one visit. Those interactions may belong to one analytics session under the configured rules; they should not automatically be interpreted as two different prospective customers.
Why Session matters
It matters because analytics turns marketing activity into decisions. Without clear measurement language, teams may misread performance, overvalue the wrong channels, or miss the actions that actually drive revenue.
Related terms
Frequently Asked Question
What does Session mean?
Session means a group of user interactions with a website or app during a defined period of activity.