Website Redesign is a major overhaul of a website’s design, structure, content, technology, or conversion strategy.
It matters because a website is often the first serious evaluation point for a buyer. Good design reduces confusion, builds trust quickly, supports accessibility, and helps visitors take the next step without feeling pushed.
Example
A redesign might replace a confusing navigation structure, consolidate duplicate service pages and rebuild the site on a new theme. Before launch, the team maps old URLs, verifies important content and tests the revised inquiry journey.