Google Reviews is customer reviews and star ratings displayed on a Google Business Profile.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A customer leaves feedback on a business’s Google profile after a real experience. The business can read and respond to it, but should not invent reviews or treat a paid positive statement as equivalent to independent customer feedback.