Google Maps is Google’s mapping and local discovery platform where users find businesses, directions, reviews, and local information.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A visitor uses Google Maps to find a store, confirm its hours and get directions. The business should verify the destination pin and public details so a discoverable profile does not send people to the wrong entrance or closed location.