LinkedIn Profile Targeting is a Microsoft Advertising audience option that can use LinkedIn company, industry, or job function attributes.
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Example
A payroll provider considers LinkedIn profile targeting for relevant industries and job functions in Microsoft Advertising. It reviews supported profile criteria and campaign settings rather than assuming it can select any individual job title or directly identify every person who sees an ad.