Google Search Console is Google’s free platform for monitoring search visibility, indexing, performance, and technical issues.
It matters because analytics turns marketing activity into decisions. Without clear measurement language, teams may misread performance, overvalue the wrong channels, or miss the actions that actually drive revenue.
Example
Search Console can show which queries produced impressions and clicks for a page, alongside indexing information. Compare it with website analytics carefully: search-result interactions and on-site sessions are different measurements and need not match exactly.