Display Ads is visual ads shown across websites, apps, and networks rather than only on search result pages.
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Example
A furniture retailer supplies room photographs, a logo, and short messages for display advertising. Eligible placements can present those visuals while people read websites or use apps. Placement and conversion reports help the retailer assess where the ads appeared and what followed.