Digital Strategy Checklist
Digital Marketing Audit Checklist
A digital marketing audit checklist for evaluating strategy, website performance, SEO, local SEO, paid ads, email, analytics, and lead quality.
Interactive Checklist
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Business and Strategy
Set the audit in the context of business economics.
Clarify priority audiences, offers, lead or revenue goals and current spend. Map the role of each channel before judging its performance. Record missing information and owner-dependent assumptions so the audit does not turn uncertain estimates into apparent facts.
Website and CRO
Inspect the path from a landing page to a received enquiry.
Test key pages, forms and contact actions on mobile and desktop. Review offer clarity and verified proof at decision points. Prioritize broken or confusing journeys before redesigning sections based only on appearance or a generic conversion checklist.
SEO and Local Visibility
Review discovery, relevance and local accuracy together.
Compare search trends with crawl findings, content intent, internal links and public business profiles. Record the pages and signals behind each concern. Avoid interpreting a single ranking observation as evidence that the whole site needs a new content strategy.
Paid Media
Check whether spend is tied to reliable business outcomes.
Review campaign objectives, targeting, conversion definitions and landing pages in the correct accounts. Compare cost and value with lead quality and reporting lag. Prioritize demonstrated waste or broken measurement before applying broad bidding or budget changes.
Email and Retention
Assess whether follow-up messages reach the right people.
Review list quality, permission practices, authentication, segmentation and automation paths. Test current emails and their destinations. Evaluate useful engagement and outcomes rather than relying on opens alone, and identify gaps where customers need clearer information after their first enquiry.
Analytics and Action Plan
Create a prioritized plan with evidence and ownership.
Verify key events and reporting definitions, then list each issue with affected assets, impact, effort and dependencies. Distinguish confirmed defects from tests and strategic hypotheses. Assign owners and a review cadence that checks both implementation quality and later business outcomes.
Official References
Use the current documentation for platform-specific settings and requirements.
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